# SpinCTRL / PR & Media

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## [The Weekly Spin / No. 3](https://spinctrl.substack.com/p/the-weekly-spin-no-3)

_2024-07-26 · Jerry Silfwer_

In this week's public relations roundup, I discuss media logic, pseudoscience, public affairs, and social media.

## [The Paradox of Prominence](https://spinctrl.substack.com/p/the-paradox-of-prominence)

_2024-07-25 · Jerry Silfwer_

Be mindful of the paradox of prominence in public relations. With every increase in visibility, there is a corresponding increase in criticism and scrutiny.

## [The Weekly Spin / No. 2](https://spinctrl.substack.com/p/the-weekly-spin-no-2)

_2024-07-19 · Jerry Silfwer_

In this week's public relations roundup, I discuss the power of visuals, issues management, internal communication, PR research, and the halo effect.

## [2045: "Echo Sapiens"](https://spinctrl.substack.com/p/2045-echo-sapiens)

_2024-07-17 · Jerry Silfwer_

Suppose humanity has a hard time resisting the urge to use AI to improve AI exponentially—despite existential risks. How could we, then, ever resist the urge to use AI to improve … ourselves?

## [The Weekly Spin / No. 1](https://spinctrl.substack.com/p/the-weekly-spin-no-1)

_2024-07-12 · Jerry Silfwer_

In this week's public relations roundup, I discuss public affairs, social media, technology, publicity, and the amplification hypothesis.

## [Why Adobe's Not Sorry](https://spinctrl.substack.com/p/adobes-not-sorrywhen-data-value-outweighs)

_2024-06-28 · Jerry Silfwer_

Big Tech's land grab for training data is very real. While the PR profession cannot realistically win this fight, we do have a chance to stand on the right side of history.