Research on AI, creativity, and entrepreneurship
Creative thinking is the act of expressing an idea or solving a problem in a novel and useful way. Though it might seem abstract, thinking creatively really comes down to knowing what you want to accomplish, coming up with possibilities, and then testing them against reality. Said with a little more panache, “Creativity is a […] The post Creative Thinking: 6 Ways to Discover New Ideas (That Don’t…
There are approximately 41,900 YouTube channels with over 1 million subscribers. This estimate is based on publicly available data. Thanks to Jacob Bates who first shared this approach on his blog. The post How Many YouTube Channels Have Over 1 Million Subscribers? Data Reveals the Answer. appeared first on Sparring Mind .
Amateur blogging is when a blog is independently run by a single author or a small team, not a large corporation. An amateur blog may be focused on one topic, multiple, or even cover parts of the author’s life. That may seem strange to say: do big faceless corporations actually run blogs? They definitely do […] The post Amateur Blogging: A Beginner’s Guide to Starting from Scratch appeared first…
I’ve been an entrepreneur for nearly twelve years. When I was last employed, I worked at Shopify profiling dozens of entrepreneurs in our magazine and podcast. After so much time spent practicing and studying the discipline of entrepreneurship, you end up noticing some patterns—especially around the habits of successful entrepreneurs and what they seem to […] The post The 7 Most Important Habits…
Most writers, bloggers, and content marketers aren’t great designers. That’s where data visualization tools come in: if you’re in need of a clean, simple chart or graphic, these tools can help you share your data visually, often by letting you import your data into their preset templates. Why does that matter? Because all great content […] The post Let the Data Talk: 8 Data Visualization Tools for…
Content creation is a craft, and all crafts are influenced by their tools. So, what does the toolkit of the modern content writer or content marketer look like? Well, that depends on who you ask. I previously led content marketing at Shopify, so my perspective on the best content creation tools is guided by one […] The post The 25 Best Content Creation Tools for Running High-Impact Content…
After 15 years of experience running content marketing programs for startups, global public companies like Shopify, and my own content-driven businesses, I’ve ended up trying a lot of tools. The truth is that it’s easy to get stuck chasing the latest and greatest content marketing tools at the expense of executing on the fundamentals—the stuff […] The post The 12 Best Content Marketing Tools for…
Marketing is a game best played with a scorecard, and the metrics you use will determine the type of game you end up playing. Picking relevant metrics matters when you’re playing to win. At the time of this writing, the first search result for content marketing metrics lists social shares as the number one metrics […] The post The 5 Content Marketing Metrics I Recommend to Track Performance…
For five years, I led the team responsible for producing and growing the Shopify Masters podcast, which is (obviously) owned by Shopify. When I left, the podcast had earned over 8 million downloads, with hundreds of thousands of listeners per month. Our producer ran the show, sourced all of the guests, organized our production workflows, […] The post How to Grow a Podcast: Lessons from Over 8…
Over the years, I’ve run blogs and content marketing programs for small startups to massive public companies like Shopify, where I lead the content and media teams. In these competitive spaces, the right tools can give you a meaningful advantage—but you can also get caught up chasing shiny new software that doesn’t work. Run a […] The post 6 Non-Obvious Blogging Tools I Use to Run Multi-Million…