How a Holographic Pokemon Card Inspired My Design Quest
How Pokemon cards taught me that authenticity is the ultimate competitive advantage. The case for bringing your whole, weird, wonderful self to work.
The Design Quest
Join me on my Design Quest to transform digital products from meh to magical ✨ Discover the psychology of user delight, real product teardowns, and the design enchantments that create unbreakable user loyalty. New adventures every week!
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Latest posts
How I design with AI: a 5-step framework that saved me 20+ hours without losing my magic
Where wizard-like efficiency meets human sparkle: your adventure guide to befriending AI without sacrificing your creative soul
The Trust-Building Secret I Discovered When Users Ignored Our Onboarding Tour
Forget perfect onboarding—discover the invisible design patterns that actually build user trust, backed by my research at scale-ups and insights from top-performing SaaS products.
The Quest for Sticky Products: Mastering the Art of Meaningful Friction
Why do users love products that make them work? Learn how to design friction that builds commitment, not frustration.
The Magic Formula: How 'Just the Right Effort' Supercharges User Retention
Why great products make you earn their love – and why effort is the hidden ingredient to real user obsession
How I Redesigned My Life Using 5 UX Laws (After Losing My Dad)
Product designers are masters at crafting user journeys, but sometimes life sends us on unexpected quests of our own. Here's how five UX laws helped me transform chaos into clarity.
Breaking the Agency Spell: Why I Walked Away from my £600K Agency (And Why You Might Too)
A brutally honest look at why chasing agency growth might be killing your best work and what to do about it.
The Magic of Finch: Where Self-Care Meets Enchanted Design ✨
Exploring how thoughtful design can turn self-care from a chore into an adventure
Why Some SaaS Products Feel Like Magic (And Others Feel Like Meh)
We've all used products that just feel different – the ones that spark joy instead of frustration. Let's dive into what makes these magical moments happen and why they matter more than ever.