How to Build a $20K to $100K a Month Passive Income Business Using Only Substack

The lowest month was $30,000.

The best month was $73,129.56

We don’t have thousands of Substack paid subscribers making these figures.

What we do have is experience having built six businesses on the internet. That taught us the difference between the grind to make income everyday and the joy of income that comes steadily without the need to DO anything. The second is the model we have built on Substack, and it can happen fast if you know how to build it.

Who is this article for? Who can build a model that pays them daily on Substack?

Any writer on this platform can do this. You don’t need years of experience making money online, a booming personal brand from another platform, or some special credentials that give you permission to get paid. I talk to hundreds of people a month about Substack and the biggest mistake that I see people make is that they wait until they think they are qualified before they let themselves earn money on Substack.

The biggest misconception is that passive income can only be made on Substack from one thing: growing your paid subscription numbers. The goal is usually hundreds, then thousands, and they wait for the math to eventually work out.

It is safe to say that we did NOT do that. It’s also safe to say that the paid subscription path is not the fastest path on the platform.

If you want to understand the three fastest layers to making money on Substack, beyond the paid subscription model, this is the article for you. If you want to learn where you can start generating revenue now, this is the article for you.

Let me give you the exact playbook we use build $20K- $100K a month on this platform.

There are three revenue layers stacked underneath every dollar made here. If you don’t know these revenue layers you are leaving money on the table.

Most people build one of them and stop, and then wonder why “passive income on Substack” feels like a myth. It’s not a myth. It’s an incomplete system. Most people will start building one of the layers, then stop, and says “passive income on substack isn’t real”. It is real. Most people are simply using an incomplete system.

Behind this paywall, I’m sharing all three layers, the exact prices we charge to hit our revenue numbers, the exact structures, the real math, and I will lay out the way I’d build it if I were starting today from scratch.