Yo! ✌️ I’m Brett! I am a founder and former Cognitive Science researcher. Social Studies is a semi-weekly newsletter for people building great products for humans. It includes recaps of what happened on Tech Twitter every week plus deep analysis using frameworks from Psychology, Economics, and the other Social Sciences.
Sorry for the delay, yall! Been running around Tulum for the last month. Now that I’m back stateside, consistency will be back as well!
October was quite an eventful month! Here’s a quick rundown of the top stories.
☕️ Morning Brew and Paystack get that $$$ - Two huge acquisitions shined the spotlight on our two favorite things to talk about - newsletters and Stripe.
🇺🇸 The election run-up debates got heated - A debate about Prop 22 and the future of the gig economy got Tech Twitter riled up.
🤬 Bad board members were exposed - A scathing email from Ryan Caldbeck to a seemingly comically terrible board member started an important conversation on how to evaluate board members.
📈 The next crypto bull run began - Bitcoin broke $14K and several meaningful crypto projects reached wider adoption. Many were saying that this is the real deal this time.
Daily business news media company, Morning Brew was acquired by Business Insider for $75M+!
Kinsey Grant ☕️@KinseyGrant
you still count as popular even if it's your new legal guardian that calls you a "popular podcast series"......right?
businessinsider.com
A big welcome to Morning Brew!
8:37 PM · Oct 29, 2020
1 Repost · 95 Likes
Biggest deal about this deal? They only raised ~$750K in total.
Web Smith@web
The @MorningBrew story is a great one. It shows what's possible when you work hard and choose to avoid the traditional VC game. If the deal closes, the two will take home more than most growth founders. And still have tremendous upside for the future. There's more than one way.
12:25 PM · Oct 14, 2020
28 Reposts · 447 Likes
Naturally, everyone had a hot take to share.
Austin Rief ☕️@austin_rief
All the sudden everyone is a media analyst. I love this site.
3:31 AM · Oct 14, 2020
18 Reposts · 454 Likes
The most important point is that not all newsletters are created equal. Morning Brew nailed the daily business news media play, which is significantly more massive opportunity than the typical weekly research and analysis newsletters that everyone seems to be starting these days.
There are still tons of huge opportunities.
Ari Lewis@amlewis4
The local newspaper will be replaced by the local newsletter in the next 10 years. Trucking, warehousing and print expenses are unnecessary when they can be replaced with an email.
4:48 AM · Oct 14, 2020
3 Reposts · 56 Likes
Stripe also acquired Nigerian payments startup, Paystack in October. Huge news for the African startup ecosystem.
Paystack@paystack
In the midst of a tough week in Nigeria, we have some positive news to share. Paystack will be acquired by @stripe to accelerate online and offline commerce across Africa. paystack.com/blog/company-n…
1:35 PM · Oct 15, 2020
19.4K Reposts · 29.9K Likes
In weeks before the election, the biggest discussion in tech was around Prop 22, which “Exempts App-Based Transportation and Delivery Companies from Providing Employee Benefits to Certain Drivers.”
Uber and Lyft were strong advocates for it, as well as a number of their drivers, but a few people spoke out against the bill.
Li Jin@ljin18
Prop 22 codifies everything based on "engaged time" so workers would earn far less than min wage (~$5.64/hr). Drivers would need to work 39 hours/wk just to qualify for the minimum healthcare benefit. Prop 22 rolls back existing protections against harassment & discrimination.
3:04 PM · Oct 22, 2020
11 Reposts · 56 Likes
A few people shared their voting guides.
Mike Solana@micsolana
if you're looking for direction on our local house of horrors (government), a san francisco voting guide for people who aren't insane:
solana.substack.com
Endorsements for Human Civilization
10:51 PM · Oct 16, 2020
123 Reposts · 770 Likes
Delian dropped a scathing email from Ryan Caldbeck to one of his board members. It’s worth the full read.
delian@zebulgar
Absolutely eviscerating email from a founder to a former board member on all of their extremely unproductive and harmful behaviors Woof, tough to read...
docs.google.com
Email to former board member
2:36 AM · Oct 16, 2020
177 Reposts · 1.71K Likes
It got awkward.
Richard Burton@ricburton
@zebulgar Alright I’ll do it: @cshapiro, what gives? It doesn’t sound like @collabfund is very collaborative.
3:35 AM · Oct 16, 2020
4 Reposts · 164 Likes
Craig Shapiro 🇺🇸@cshapiro
@ricburton @zebulgar @collabfund @ricburton, thanks for asking. Ryan releasing his own redacted email without context is disappointing and misleading. There are always two sides to every story.
9:15 PM · Oct 16, 2020
2 Reposts · 17 Likes
This naturally started a larger conversation about board members where more questionable board members were exposed.
Kim Taylor@kimmytaylor

5:17 AM · Oct 17, 2020
6 Reposts · 153 Likes
It’s that time of the cycle again. Crypto is headed for another bull run similar to 2017. BTC, ETH and other cryptocurrencies saw explosive growth in October.
priyanka desai🍦@pridesai
14k tomorrow 👀
8:18 PM · Oct 22, 2020
1 Repost · 23 Likes
What’s new this time? Big companies are putting Bitcoin on their balance sheet (Square bought $50M) AND more importantly, actually building stuff people use (Reddit is testing turning their karma feature into an Ethereum token).
Linda Xie@ljxie
The list of positive news in crypto continues to grow incl: - PayPal launches crypto support. Venmo in 2021 - MicroStrategy purchased $425m of bitcoin - Square purchased $50m of bitcoin - Kraken received bank charter approval - DeFi grew exponentially ($11bn total value locked)
Linda Xie @ljxie
Really exciting how much positive news there's been in crypto recently incl: - JPMorgan banking Coinbase & Gemini - Paul Tudor Jones' public support of Bitcoin - Square Cash App's major growth in bitcoin revenue - Reddit's beta testing of Eth tokens There's a lot of momentum 🔥
4:35 PM · Oct 21, 2020
49 Reposts · 272 Likes
NFTs (non-fungible tokens), which allow people to create and sell unique digital items (e.g. photos, music, etc) are also having a field day. RAC
RAC@RAC
Today at 1PM we accepted the highest bid for "Elephant Dreams" at 70 ETH ($26,185) from @MaxStealth5. the first of our @reisingerandres x @RAC collab. Thank you to @MaxStealth5 @rabmarut2 for battling it out. We broke the @SuperRare_co I believe.
superrare.co
8:15 PM · Oct 10, 2020
17 Reposts · 160 Likes
Social tokens are also a growing new category. Social tokens are basically cryptocurrencies tied to creators and communities. I launched one in October called $THANKS.
Brett Goldstein 🚀🏠🌴@thatguyBG
4/ I have been a fan of @kanakhey's writing for a while, so I'm super excited to have her as the first of hopefully many guest writers (also social experimenters) on @__socialstudies. Check it out 👇 socialstudies.substack.com/p/a-primer-on-…
socialstudies.substack.com
🧠 A Primer on Social Money by Holyn Kanake
5:59 PM · Oct 30, 2020
3 Reposts · 15 Likes
As we prepare for the next bull run, it’s important to remember… take it easy!
Ari Paul ⛓️@AriDavidPaul
Thoughts on the psychology of the crypto cycle: Entrepreneurs and traders in any industry go through cycles of exuberance and burnout. Crypto accelerates both the magnitude and speed of swings. The second best mentality is to maintain an even keel throughout the whole cycle /1
2:22 PM · Oct 1, 2020
12 Reposts · 62 Likes
Here are a few more big stories from October.
Josh Constine -SignalFire@JoshConstine
Quibi is shutting down -- a $1.75B crash due to 4 problems I listed upon launch: -Stodgy Hollywood directors instead of mobile-native creators -No screenshots = No memes -Slow content + weak discovery = no attention -No social or 2nd-screen features
techcrunch.com
Quibi is the anti-TikTok (that’s a bad thing) – TechCrunch
7:51 PM · Oct 21, 2020
368 Reposts · 2.54K Likes
Alec Stapp@AlecStapp
🚨 House Judiciary Committee report on tech and antitrust is out! Thread with some of my initial reactions as I go through it...

8:08 PM · Oct 6, 2020
83 Reposts · 333 Likes
If you enjoyed this, feel free to buy me a coffee - oat milk lattes ftw.
Check out this hilarious TikTok duet!
Eade Bengard@eade_bengard
That’s another 500M from @TurnerNovak
4:39 AM · Oct 20, 2020
207 Reposts · 2.9K Likes
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