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Get the Report Decision Intelligence Benchmark: The State of AI in Social Media How social media leaders are adopting AI — or not — to achieve their business objectives Based on peer insights from the 2026 Decision Intelligence Benchmark on AI, this special report explores how social media leaders are adopting, governing, and preparing for AI. Benchmark your organization’s progress with exclusive…
Get the Report Decision Intelligence Benchmark: The State of AI in Healthcare Social Media How healthcare social media leaders are adopting AI — or not — to achieve their business objectives Based on peer insights from the 2026 Decision Intelligence Benchmark on AI, this special report explores how healthcare social media leaders are adopting, governing, and preparing for AI. Benchmark your…
Get the Report 63% of Hospitals Are Pulling Back Facebook Tracking. What Comes Next? How hospital social media le aders are shifting Facebook strategy toward storytelling, zero-click content, and paid performance. Facebook hasn’t gone away for hospitals, but how it delivers value has fundamentally changed. Attribution is breaking down, organic reach is less predictable, and privacy constraints are…
Get the Report Authentic Content Still Drives Social Media. But AI Discovery Is Forcing Change. Insights on how social media leaders are balancing authenticity with growing pressure to optimize for AI. Social media content strategies are being tested. Most teams still prioritize engagement, relevance, and brand voice. At the same time, AI-driven discovery is starting to influence how content gets…
Get the Report How Short-Form Video Is Changing Social Media Performance in Healthcare Insights on how healthcare social media leaders are balancing speed, authenticity, and production. Healthcare social media teams are producing more video than ever, but what performs best is shifting. High-production content still has a role, but it’s no longer the default driver of engagement. Across…
Get the Recording The Top Tech Stack Challenges Facing Social Media Leaders in 2026 A data-backed look at how your peers are navigating AI, complexity, and growing performance expectations across the social media tech stacks. Featured Speakers: Cale Johnson , Head of Communications Assemble Jessie Garretson , Sr. Membership Director SocialMedia.org The Decision Intelligence Benchmark is our new,…
Get the Report Decision Intelligence Benchmark: Social Media Technology and Vendor Decisions for 2026 Peer benchmark data on how enterprise social media teams are investing in AI, improving efficiency, and evolving their tech stacks in 2026. Social media tech stacks have largely stabilized. Most teams are no longer overhauling platforms, but rather they’re optimizing what they already have while…
Get the Report Decision Intelligence Benchmark: Healthcare Social Media Technology and Vendor Decisions for 2026 Peer benchmark data on how hospital social media leaders are optimizing tools, evaluating vendors, and prioritizing investments for 2026. Healthcare social media teams aren’t rebuilding their tech stacks, they’re working within them. Most organizations have already standardized on a…
Get the Report Field Report: Social Media Teams Still Rely on Engagement Metrics Even as Executives Expect More Insights on how brands are redefining social media metrics to better reflect business impact. Social media leaders are being asked a tougher question: what is the real business impact of organic social? Engagement metrics still dominate reporting, but they are no longer enough to carry…
Get the Report Field Report: Why AI Search Is Rewriting the Rules of Reviews and Elevating Sites Brands Used to Ignore Insights on how AI-driven search is changing where ratings and reviews show up, and what social media leaders need to do next. AI-driven search is changing how and where reviews of brands surface. Large language models are pulling from a wider, less predictable mix of sources,…
