Social Media Decoded is your go-to podcast for marketing, visibility, and monetization strategies to grow your business online. Hosted by marketing expert Michelle Thames, this show breaks down social media, content marketing, and business growth into actionable steps for entrepreneurs, creators, and brands. Tune in for expert insights, real-world strategies, and inspiring success stories to help you get visible, attract clients, and build a profitable brand. 🎙️✨
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What happens when business slows down, clients leave, and you have to figure out how to become visible again? In this episode of Social Media Decoded , Michelle Thames shares the real story behind her recent business rebuild, her return to content creation, and the visibility strategy that helped create more than 2.1 million video views in roughly 90 days . Michelle breaks down how going back to…
Why do some local business videos generate thousands of views, shares, comments, and real customers while others barely get noticed? In this episode of Social Media Decoded , Michelle Thames breaks down the strategy behind her viral Hidden Gem videos and explains why their success has very little to do with food. From storytelling and curiosity to local pride, community sharing, strong hooks, and…
Is your email list helping you grow your business—or is it collecting dust? In this episode of Social Media Decoded , Michelle Thames sits down with award-winning email marketing strategist Melissa Seideman to discuss how entrepreneurs can use email marketing to build stronger relationships, increase sales, and create long-term business growth. Melissa shares how one client grew from $8,000 per…
What does it really take to land media opportunities, build a recognizable personal brand, and become the person people think of when opportunities arise? In this episode of Social Media Decoded , Michelle Thames shares the real story behind her recent appearance on WGN Spotlight Chicago and why it had nothing to do with luck. She explains how one relationship that started in 2024, combined with…
Have you ever felt like you're doing everything you're "supposed" to do in your business—creating content, growing your audience, chasing the algorithm—but something still feels off? In this episode of Social Media Decoded , Michelle Thames shares the biggest business decision she made this year and why it completely changed the direction of her business. Instead of focusing on creating more…
Have you ever felt like your business was evolving, but no one understood the vision? In this first CEO Diary episode of Social Media Decoded , I'm taking you behind the scenes of my business to share what I'm really building—and why I've shifted my focus from creating more content to building meaningful community. I talk about why relationships have become my greatest business strategy, how…
What if the goal isn't to build a bigger audience—but to build meaningful relationships? In this episode of Social Media Decoded , Michelle Thames shares the mindset shift that completely changed how she approaches social media, networking, and business growth. After years of chasing followers and viral moments, she realized the real opportunities weren't coming from her follower count—they were…
Everyone tells you to get more visible. Post more content. Start the podcast. Book the speaking engagement. Land the collaborations. But what happens after the visibility? In this episode of Social Media Decoded , I'm joined by Annie Mossbacher, Chief Growth Officer at Dubsado , for an honest conversation about what happens when your business starts growing faster than your systems can support. If…
What tools does Michelle Thames actually use to run her business every week? In this episode of Social Media Decoded , Michelle takes you behind the scenes of her visibility stack and shares the four platforms that power her podcast, email marketing, client management, and website. From creating content to automating workflows and building stronger customer relationships, these are the tools she…
What if your next client, speaking engagement, sponsorship, or brand partnership isn’t waiting for another cold pitch—but for you to become more visible? In this episode of Social Media Decoded , Michelle Thames takes you behind the scenes of how her recent local business videos, community events, speaking opportunities, and brand partnerships are creating momentum in her business. She shares why…
