# SmartBug on Tap Welcome to SmartBug on Tap—your go-to podcast for actionable marketing insights, thought leadership, and expert strategies to elevate your brand's success. Hosted by the team at SmartBug Media, each episode features engaging conversations with industry leaders and SmartBug experts, tackling topics from creative alignment and strategic planning to leveraging tools like HubSpot for enterprise success. Whether you're a marketing leader, a strategist, or a HubSpot power user, this podcast delivers… Page: Feed: --- ## [Is It Time to Fire Your ATS? What HubSpot Can—and Can't—Do for Staffing Firms](https://smartbugontap.libsyn.com/is-it-time-to-fire-your-ats-what-hubspot-canand-cantdo-for-staffing-firms) _2025-09-05_ In staffing, your applicant tracking system (ATS) may feel like both a lifeline and a limitation. It's great at storing resumes and ensuring compliance—but does it actually help you nurture candidates, align with marketing, or forecast sales? In this episode, host Alexandra Whitmore is joined by Abigail Allen, SVP of Sales at SmartBug, to tackle the big question: Is it time to fire your ATS?… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-78900ac5-966d-49c1-8d7a-ef1de67b9fab.mp3?dest-id=1134632) ## [Double Funnel, Double Trouble: Solving for Candidates and Clients in One CRM](https://smartbugontap.libsyn.com/double-funnel-double-trouble-solving-for-candidates-and-clients-in-one-crm) _2025-08-29_ Managing both candidates and clients in one CRM can feel impossible, but it doesn't have to be. In this episode of SmartBug on Tap, host Alexandra Whitmore (VP of Sales at SmartBug) sits down with Sandy Moore (Senior Director of Account Strategy at SmartBug) to unpack why staffing firms struggle with "double funnel" operations and how HubSpot helps solve the chaos. You'll learn: ✅ What the "double… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-42e2c082-b9ed-49b2-9ce1-8441bb071481.mp3?dest-id=1134632) ## [What Staffing Firms Get Wrong About CRM Strategy](https://smartbugontap.libsyn.com/what-staffing-firms-get-wrong-about-crm-strategy) _2025-08-28_ In this episode of SmartBug on Tap, I, Alexandra Whitmore, delve into the common pitfalls staffing firms encounter with their CRM strategies. Joined by Casey Pedicord, our Senior Director of Channel Sales, we explore issues such as poor adoption, messy data, and ineffective recruiter handoffs that can hinder growth. Casey shares insights on how to transform a CRM from a mere record-keeping tool… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-0308fa68-8302-4bd5-8b70-8df441fa5df8.mp3?dest-id=1134632) ## [Second Brain Systems: How to Set Up Custom GPTs and Gems for Your Marketing Team](https://smartbugontap.libsyn.com/second-brain-systems-how-to-set-up-custom-gpts-and-gems-for-your-marketing-team) _2025-08-06_ We're diving into the concept of second brain systems—how to use custom GPTs (in ChatGPT) and Gems (in Gemini) to scale your marketing team's productivity, eliminate repetitive tasks, and streamline onboarding, content creation, paid media, and more. You'll learn: ✅ What a second brain is (and why marketers need one) ✅ How to build your own custom GPT or Gem ✅ What to feed your second brain to get… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-032cbaeb-7dcb-4258-9f61-0d5506cf7f91.mp3?dest-id=1134632) ## [The Enterprise Attribution Problem: What's Working, What's Not, and What to Do About It](https://smartbugontap.libsyn.com/the-enterprise-attribution-problem-whats-working-whats-not-and-what-to-do-about-it) _2025-07-31_ Welcome back to SmartBug on Tap, where we dig into smarter, more scalable HubSpot strategy for marketing, sales, and RevOps teams. In this episode, Casey Peddicord sits down with Sandy Moore, SmartBug's Senior Director of Account Strategy, to unpack one of the most complex—and misunderstood—topics in enterprise marketing: attribution. Whether you're battling siloed data, long sales cycles, or… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-759c27d5-cdbe-4e81-ba09-94d576ddd9da.mp3?dest-id=1134632) ## [AI Meets the Pen: How Writers Are Embracing AI Without Losing Their Voice](https://smartbugontap.libsyn.com/ai-meets-the-pen-how-writers-are-embracing-ai-without-losing-their-voice) _2025-07-16_ AI is changing the content game—but how do writers keep their creativity, voice, and humanity intact? In this episode of SmartBug on Tap, host Julia Bye chats with SmartBug copywriter Rebecca Corgan about how content creators can embrace AI tools like ChatGPT and Gemini without compromising authenticity. From overcoming blank-page syndrome to building powerful second-brain workflows, Rebecca… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-2858d6ed-5875-4ab7-b4c7-f0f115336387.mp3?dest-id=1134632) ## [Enterprise-Grade Integrations: How to Make HubSpot Play Nice with Everything](https://smartbugontap.libsyn.com/enterprise-grade-integrations-how-to-make-hubspot-play-nice-with-everything) _2025-06-27_ Integrating HubSpot with your broader tech stack can either unlock operational gold—or become a chaotic mess. In this episode of SmartBug On Tap, host Casey Peddicord sits down with Justine Verrier, Technical Solutions Engineer at SmartBug Media, to demystify what it takes to build enterprise-grade integrations that actually scale. From NetSuite and Salesforce to custom-built systems, Justine… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-7445d6d4-cdac-4440-bdaf-17520e1f1bee.mp3?dest-id=1134632) ## [AI Broke the SERP: Here's How Enterprise Teams Can Still Win with HubSpot](https://smartbugontap.libsyn.com/ai-broke-the-serp-heres-how-enterprise-teams-can-still-win-with-hubspot) _2025-06-11_ In this episode of SmartBug on Tap, Tonia Speir dives into the evolving landscape of digital visibility with Mari Boni, an SEO specialist. In "AI Broke the SERP: Here's How Enterprise Teams Can Still Win with HubSpot," we explore the shift from traditional SEO to Answer Engine Optimization (AEO). As AI-driven search results become the norm, it's crucial for enterprise teams to adapt their… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-049ba994-5c3d-4cb1-9275-8b4820633f59.mp3?dest-id=1134632) ## [Making HubSpot Work Better by Understanding How People Work Best](https://smartbugontap.libsyn.com/making-hubspot-work-better-by-understanding-how-people-work-best) _2025-05-29_ In this episode of SmartBug on Tap, I explore how understanding human behavior can enhance the effectiveness of your HubSpot system. Joined by Sam Saint-Maur, an expert in marketing operations, we discuss the often-overlooked impact of aligning people and processes with your CRM platform. We delve into why beautifully built systems can falter in practice and how misalignment between tools and team… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-3f8765e4-d1e2-449b-95f9-be0312baa003.mp3?dest-id=1134632) ## [Your 24/7 AI Media Buyer (Sponsored)](https://crawlproof.com/a/Ucd8xAiWAaKM) _2025-05-29 · **Sponsored**_ Finds placement, geo, and funnel leaks and proposes fixes you approve ## [From Guesswork to Greatness: Paid Media in the AI Era](https://smartbugontap.libsyn.com/-from-guesswork-to-greatness-paid-media-in-the-ai-era) _2025-05-22_ In this episode of SmartBug on Tap, "From Guesswork to Greatness: Paid Media in the AI Era," we dive into how AI is transforming digital advertising—and what marketers need to know to stay competitive. Join Paul Schmidt, VP of Marketing at SmartBug, and Louis-Claude Martin, a seasoned paid media expert at SmartBug, as they unpack the real impact of AI on campaign strategy, targeting, and… [Listen](https://traffic.libsyn.com/secure/smartbugontap/text-to-speech-e5d8e7da-17f8-4c61-a615-fa2fd96f9595.mp3?dest-id=1134632)