Practical ideas for small town business and community builders
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What small town people see as their biggest challenges And what topics rural people most want help with What is the Survey of Rural Challenges? The survey is a project of SaveYour.Town and SmallBizSurvival.com, and it is open for responses every other year. People participate mostly from across the US, Canada, and other countries, including Australia, the UK, and...
If you are working to promote tourism in a rural area or small town, consider the niche travel trend called astrotourism. It’s just a fancy term for attracting people who like stargazing. A friend of mine asked what I knew about it, because she’s gotten inquiries from small towns about how they can take advantage of...
Erik Reader is a rural friend of ours, and much like us, out there everyday doing his best to make a difference and help somebody out. Erik is the president of Reader Area Development , and is a downtown revitalization professional with more than 15 years of hands-on experience working inside the realities of small...
By Marci Goodwin, co-founder of SmartStart Business Development Over the past few months, the SmartStart Business Development team has been deep in the weeds researching rural entrepreneurship programs to better understand what is actually happening on the ground with local microbusinesses and how communities support them. Microbusinesses are those with less than 10 employees and make...
Hometown newspapers are small businesses, just like the hardware store, the cafe, or the auto repair shop. They’re not just “media.” They’re employers, sponsors, storytellers, and neighbors, and their work ripples through every corner of the community. This year, collaboration is a focus of ours at SaveYour.Town, and I want to talk about how newspapers...
Guest Post by Jason Duff, Small Nation I’ve been noticing something interesting happening across the small towns we work in, and I don’t think it’s temporary. In a time where inflation is still pinching wallets, customers aren’t just spending less, they’re shopping differently. They’re hunting. Not just for cheap, but for value, uniqueness, and the...
Thank you to Paula Jensen, one of our contributors, for sharing her thoughts on my book, The Idea Friendly Guide. I’m particularly honored because Paula has worked and lived in rural communities for decades. She sees and understands small towns in a way that few people do. She liked the guide so much, she ordered copies...
Guest post by Mark Gross, A Cheerful Giver I run A Cheerful Giver out of Elmer, New Jersey. The population is about 1,300. We make candles. Been at it since 1991. January 11, 2025, I got the phone call. Our building was on fire. Two-alarm. They had to bring in trucks from Gloucester County to...
You want to open a place to eat in your small town. Maybe a coffee shop, a little cafe, a bakery. You’ve been thinking about it for months, maybe years. But you’re not sure if enough people will come. You don’t know what they’ll actually order. You’re not certain you can handle running it day...
The Leadership Myth That’s Holding Us Back The Community Coach | Paula Jensen In small rural communities, leadership matters. But are we unintentionally shrinking our own leadership pool? We care deeply about who leads. We trust the people who show up, pitch in, and carry history with them. But over time, we’ve absorbed quiet assumptions...
