Welcome to SMACK! Just like our name, everything we do here is a little different and yet you’ll probably have more fun here than elsewhere. SMACK Hospitality Media is your one-of-a-kind source for hospitality and tourism-related edutainment. It is our mission to provide fun and engaging content for industry professionals in modern media formats. With our podcast we aim to give everybody around the world the chance to meet key decision-makers and trailblazers of the hospitality industry. Chasing…
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350 hotels. 58 countries. And they reject 95% of hotel applications. Ouch. Fritz caught up with Stijn Oyen, Managing Director of Design Hotels, at upnxt26 - organised by Elevatr Hospitality - to talk about how you build a global brand without selling your soul… Fun fact: Stijn's career started in a two-star Michelin kitchen. He still runs hospitality like a chef: teamwork, zero compromises, and…
What if the best hotels stopped trying to worship you? Flo just sat down with Lily Wecker, CEO of Aethos, who's building hotels that treat you like an actual human being. No pedestals, no scripts: just real conversation, human to human. Revolutionary? Maybe. Refreshing? Absolutely. This episode was recorded at the amazing IHIF EMEA, and is brought to you by our sponsor RoomPriceGenie. Check them…
“There are a lot of logos in this industry. Very few brands.” When Barbara Muckermann, CEO of Kempinski Hotels, drops a line like that at the Hotel Adlon Kempinski Berlin, you sit up straight. What's the difference between a real luxury brand and just a fancy logo, you may ask? In the latest SMACK episode, Fritz gets the unfiltered answer from Barbara. They're talking heritage, gravitas, and…
What if the most important career advice you get this year comes from an ex-investment banker? That's exactly what happened when Florian sat down with the incredible Eu Chin Fen, CEO of Frasers Hospitality, for a LIVEPodcast at IHIF EMEA’s Under 30s Hangout. Eu Chin Fen didn't come from a traditional hotel background, and that's exactly why her take on how to win in this industry is a highlight.…
"Projects always go wrong." That’s not us being cheeky, that’s a direct quote from a VP of Development. This week, Florian’s got Jan Heringa, VP Development and Project Management at Leonardo Hotels, in the SMACK spotlight. From kitchen chaos at 15 to masterminding the launch of iconic brands like NYX Hotels by Leonardo Hotels across Europe, Jan’s career is pure, unfiltered hotelier grit. But…
The brand is sold, the tech is integrated, and a new star is rising. If you are wondering what hotel operations will actually look like in the next few years, Lennert De Jong is already there, blueprint in hand. In the latest SMACK episode, Florian sits down with the CEO of Another Star (and ex-CitizenM legend) to unpack one of the most talked-about moves in hospitality lately: CitizenM selling…
Building a travel media empire isn’t for the faint-hearted, and Rafat Ali knows exactly what he’s talking about. This December, Fritz sits down with Rafat, founder and CEO of Skift, for a conversation loaded with insider insights on travel media, startups, and the raw realities of running a global brand. They get into everything from how Skift carved out a voice that matters worldwide, to keeping…
Money talks, but hotels walk the walk! And Dirk Bakker knows exactly which ones are worth your attention… We’re warming up this month of November with an episode packed with insider perspectives from Dirk, Head of EMEA Hotels at Colliers. During the Future Hospitality Summit 2025 in Dubai, Dirk and Fritz dove into what’s shaping hotel investments, how destinations get Instagram-famous overnight,…
What does it really take to grow a hotel brand across continents? SMACK is back with an episode packed with insider insights from Elie Milky, Chief Development Officer of Radisson Hotel Group for the Middle East, North East Africa, Cyprus, and Greece. In preparation for the upcoming Future Hospitality Summit, he joined Fritz in Dubai to unpack how Radisson Hotel Group develops brands that last,…
Two industry titans in one iconic room?! SMACK Season 7 is officially starting, and we couldn’t think of a better way to kick it off. Christopher Hartley, CEO of Global Hotel Alliance, and Simon Naudi, Group CEO of Corinthia Hotels, joined Fritz at the stunning Corinthia Grand Hotel Astoria Brussels during the GHA’s annual CEO meeting. The result? A masterclass in loyalty, luxury, and GRAND…
