What does it take to build a sunless tan empire from the ground up? Entrepreneur Kelly Ann Callaghan spills the tea on how she turned her side-hustle into a half-a-million-dollar business in one of the most fastest-growing niches in beauty. Join her as she shares her best practices for surviving this cutthroat industry, everything from securing the bag to silencing the haters.
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In this episode of Slay The Spray, Kelly Callaghan shares her personal strategies for turning the industry's slow season into a season of momentum, growth, and stronger client relationships — instead of a source of stress and self-doubt. She breaks down exactly what she'd do if she were a local spray tanning artist today, from building local visibility to reconnecting with past clients to forming…
In this episode of Slay The Spray, Kelly Callaghan shares her chaotic July — from an unexpected home flood that displaced her family to a live training mishap in front of 50 people — and pulls back the curtain on why contouring is one of the most underused, most profitable services in the spray tan industry. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two…
In this episode of Slay The Spray, Kelly Callaghan shares her deeply personal journey of discovering, losing, and reclaiming her "why" — from leaving corporate life to build a mobile spray tan business, to helping other women transform their lives, to the gut-wrenching loss of her childhood best friend Malai that forced her to reevaluate everything. Kelly opens up about grief, reinvention, and…
In this episode of Slay The Spray, Kelly Callaghan shares the five deeply personal ways the spray tanning industry has transformed her life — from financial milestones to the freedom to live and parent on her own terms. She gets candid about her journey from a corporate call center to building a business with no ceiling, and reflects on gratitude, growth, and what success has really meant for her.…
In this episode of Slay The Spray, Kelly Callaghan shares her go-to "Business Fat Loss Audit" — a simple but powerful process for finding the money quietly leaking out of your spray tanning business, so you can profit more without adding a single new client. Fresh off a trip to Hawaii, Kelly breaks down exactly what to look for when auditing your expenses every three to six months, using real…
In this episode of Slay The Spray, Kelly Callaghan shares her raw, unfiltered reflections on turning 40 — from surviving an annulment and betrayal to burning out in business, self-medicating with alcohol, and finally finding peace, health, and clarity heading into her next decade. By the end of this episode, you will learn about: The real lessons from a decade of chaos, and how marriage,…
In this episode of Slay The Spray, Kelly Callaghan shares her corporate sales background — from working mall kiosks for Sprint and Verizon to becoming a top producer at Cox Communications — and breaks down the sales psychology that helped her build her spray tanning business into a seven-figure company. She reframes selling as a skill built through repetition rather than a talent you're born with,…
In this episode of Slay The Spray, Jim from Fuji Sunless shares his journey from customer service rep to strategic partnerships lead over his 10 years with the company, along with the story behind Fuji's rebrand from The Ugly Stepchild black-and-yellow Fuji Spray Tan into today's Fuji Spray Sunless line. By the end of this episode, you will learn about: Why airless sprayers (1,600–3,000 PSI) are…
In this episode of Slay The Spray, Kelly Callaghan shares her raw and unfiltered journey of betting on herself with nothing but $2,000, zero support, and an unshakeable belief that everything is figureoutable. Kelly gets real about why waiting for the perfect time, the perfect confidence, or someone else's permission slip is quietly keeping you stuck — and how doing the scary thing over and over…
In this episode of Slay The Spray, Kelly Callaghan sits down with Shonna Dexter and Jaclyn Cook to talk about scaling a spray tan business beyond yourself — the hiring mistakes, the identity crisis, and the mindset shifts it takes to finally get off the schedule. Get GlossGenius at glossgenius.com and use discount code SPRAY for 50% off your first two months of the Gold or Platinum plan. By the…
