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Sketchy Ideas · Aug 21, 2025

7 mental models Jeff Bezos uses to run Amazon

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As I write, Amazon is the 5th most valuable company in the world with a market cap of 2.3 trillion dollars. How did the founder and CEO grow it from a garage in Seattle to the giant it is today? Thanks for reading Sketchy Ideas! Subscribe for free to receive new posts and support my work. Well, here are five mental models Jeff Bezos swears by (some he invented) that have helped drive its success.…

See it on sketchyideas.substack.com

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