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signull vs. noise

consider this the deeper cut of my x posts—same signull, more space to breathe. you can find the x account here: x.com/signulll

signull.substack.comSource feed ↗10 episodes

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design collisions

a long time ago i used to think “ideation” was an activity.

the world doesn’t move because you tell it to

most people think they can steer life by issuing instructions.

day 0 is loud. day 2 is real.

we live in a world where you can “start a company” in a weekend without ever sweating.

the physics of attention

attention behaves like gravity.

advice expires faster than milk now

it used to work.

building a startup is all about underwriting mispriced risk.

every startup is a bet.

the cover art never lasts

why being interesting shouldn't be the goal, being something should be.

the myth of being “well rounded”

schools taught you to color inside the lines.

invest before it's obvious

modern life doesn’t reward desire.

everything early should be an art project

most people don’t fail because they pick the wrong idea.