Welcome to "Shut the Hell Up & Sell: Channel Unfiltered," hosted by Ronnell Richards—award-winning sales expert, bestselling author, and the #1 influencer in technology channel sales. Each episode delivers brutally honest conversations with top influencers and experts, tackling uncomfortable truths, busting myths, and revealing actionable insights to level up your sales game. If you're ready to cut through the noise, challenge industry norms, and achieve real results, you're in the right place.…
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🔥 Episode Summary:On this episode, Ronnell is joined by MSP veteran, entrepreneur, and MSP Unplugged host Paco Lebron—and they waste absolutely no time getting into it.After settling the only debate that really matters—Michael Jordan vs. LeBron James—Ronnell and Paco dive headfirst into what the next evolution of the MSP and technology channel actually looks like.And according to Paco, some MSPs…
In this episode of Shut the Hell Up and Sell Unfiltered, Ronnell Richards sits down with Adam Basa and Lynne Zimmerman, co-founders of Young Channel Leaders, for a conversation about the future of the technology channel and the responsibility today’s leaders have to develop the next generation.The conversation explores why young professionals need more than a seat at the table. They need…
In this episode of Shut The Hell Up And Sell: Unfiltered, Ronnell Richards sits down with longtime channel leader Vince Bradley for a candid conversation about entrepreneurship, innovation, community-building, and the future of the technology channel. Vince reflects on the journey from building WTG into one of the most influential master agencies in the space to now leading Abundant IOT and…
Craig Galbraith ; journalist, longtime Channel Futures leader, “the voice of the channel,” and founder of Galbraith Multimedia. Ronnell sits down with Craig Galbraith for a long-overdue conversation about where the channel has been, where it’s going, and what’s quietly threatening growth in 2026 and beyond. They chop it up on the real evolution of the channel, why “community” often means cocktails…
🔥 Episode Summary: This one’s been a long time coming. Ronnell sits down with Kameron Olsen , founder of The Channel Advisors and creator of the Channel 2.0 framework, for a brutally honest conversation about what’s really happening in the channel. From MDF frustration to inflated event budgets to the channel manager talent shortage that’s driving salaries into the stratosphere, nothing is…
🔥 Episode Summary:Let’s keep it 100—most of what’s worked in the channel for the last 20 years won’t get you paid in the next 5.In this episode, Ronnell chops it up with David Wright, a straight-talking channel leader who’s not afraid to say the quiet part out loud: the legacy broker model is dying. The middleman markup is gone, AI and commoditization have murdered transactional selling, and the…
🔥 Episode Summary:We’re back in the fedora era. 🕶️In this episode, Ronnell sits down with one of the most recognizable—and respected—voices in the channel, Andrew Pryfogle, a true industry pioneer whose fingerprints are on nearly four decades of technology channel history. From MCI to his own ventures and now his leadership at Avant, Andrew has helped shape the DNA of how we sell, serve, and…
🔥 Episode Summary:If comfort is your default setting, this one’s going to sting—in the best way. Ronnell chops it up with Patrick Oborn, co-founder of Telarus, to get brutally honest about what it really takes to win now: embracing pain, thinking like a financier, and repositioning yourself where decisions (and budgets) actually live—the C-suite.From Boy Scouts grit to ultrarunning discipline,…
🔥 Episode Summary:In this special solo episode, Ronnell Richards is pulling back the curtain and calling out the biggest lessons—and red flags—he’s seen so far this season on Shut the Hell Up and Sell: Unfiltered. No guests. No filters. Just raw insights from a season packed with hard truths, uncomfortable patterns, and surprising breakthroughs.He’s breaking down what’s really going on in the…
🔥 Episode Summary:They say knowledge is power, but in this episode, we’re flipping the script—because in the channel, data pays the damn bills. Ronnell sits down with DeVan Adams, aka The Analyst Alchemist, a senior analyst at Canalys, to break down the hard truths the channel community can’t afford to ignore.DeVan isn’t just watching the trends—he’s setting them. From the death of the one-trick…
