Welcome to the Shifting Views podcast with Wayne Willis. A global innovation consultant, podcaster, musician, speaker, and content creator from the UK! This is a podcast for curious professionals who want to learn, improve themselves, and have a curiosity for new ideas. This show is all about thinking differently and shifting views about business, community and society challenges. We debate, we learn, we challenge the norms, we close the binaries. Subscribe for the latest episodes. Hosted on…
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Wayne Willis talks to Dan Fryer and Chris Zanetti, the two people leading Jubilee Central, a Hull city centre building bringing together a 600-seat auditorium, a food bank, a homeless drop-in, a training college and a cafe, funded through a mix of donations and a genuinely commercial offering. The conversation covers how Jubilee Life College is helping people move from long-term unemployment into…
Shazia Ali has practised criminal law since 2001 and built Scarsdale Solicitors from a business plan written at her daughter’s hospital bedside. In this episode, she and Wayne explore what it really means to have a fair justice system, from the principle of innocent until proven guilty and the difference between defending rights versus behaviour, to the misunderstood world of motoring offences,…
You probably know someone who's dismissed live streaming as a hobby. A bedroom project. Something kids do. George Pavlovs, known online simply as Pavlovs would strongly disagree. At 23, this Hull-based TikTok live streamer has built a genuine community, secured brand deals, and hit his first £10,000 income month. But what makes his story fascinating isn't just the milestone; it's that when he hit…
You've heard businesses say they can't find the right people. But what if that's not the real problem? What if the system itself is broken, filtering out exceptional talent before a human ever sees it? In this episode, Wayne Willis sits down with David Obi, founder of RosyLinks, the company behind RosyJobs and Scholars Citadel, AI-powered platforms built to connect skilled, underrepresented talent…
Most people still see gaming as entertainment. Something separate from business. A distraction rather than an opportunity. In this episode of Shifting Views with Willis, I sit down with Tom Bunten, CEO of Grid Finder and now leading within Traxion, to explore why that view is outdated and what business leaders can learn from the world of sim racing, gaming communities and digital platforms. Tom…
Most businesses know they could be operating better. Fewer actually know how. In this episode of Shifting Views with Willis, Juan Horta, founder of Business Consultancy, Erox, joins the pod to explore what’s really holding businesses back from growth. This isn’t about chasing trends or jumping on AI hype. It’s about systems, structure and mindset. Juan represents a new generation of entrepreneurs…
Most businesses think they’re telling a strong story. In reality, they’re talking about themselves, and their customers have already switched off. In this episode of Shifting Views with Willis, Wayne Willis sits down with John Elbing, founder of Standpoint and author of the number one international best-selling book Storybuilding. The conversation explores a simple but often overlooked truth.…
Most agency owners don’t have a motivation problem. They have a systems problem. In this episode of Shifting Views with Willis, Wayne Willis is joined by Jesse P Gilmore, founder of Niche in Control, to unpack why so many agencies hit a ceiling despite working harder than ever. Jesse works with agency owners, typically earning $20,000+ per month, who feel busy, stretched and successful on paper,…
The HR department is often seen as the team you only hear from when something has gone wrong. But is that perception fair, and what does HR actually deal with day to day inside a business? In this episode of Shifting Views with Willis , Wayne is joined by Ali Lambert, founder of HR Guru. With over 20 years’ experience in HR, Ali offers a candid look at the realities of working in a role where…
Everyone is told they need a personal brand. Post more. Go viral. Build influence. Hustle harder. But what if that advice is wrong? In this episode of Shifting Views with Willis, I’m joined by Chelsea Spencer, founder of brand agency, Big Reputation, to challenge the modern obsession with personal branding, influencer culture and vanity metrics. Chelsea argues that real success is built through…
