Shelf Impactors™ Hosted by Lisa Hastings, this podcast series is based around the world of branding and packaging design. Breaking down the secrets of the movers and shakers within the industry and delving into how we can learn from those at the top of their creative game.
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Shelf Impactors™ PodcastSEASON 4 - EPISODE 9Disruptor Brands - Still Breaking the Mould?Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the evolution of disruptive and challenger brands, discussing how these brands have shifted from being bold and noisy to more nuanced and culturally specific. They analyze the impact of…
Shelf Impactors™ PodcastSEASON 4 - EPISODE 8Ethics in BrandingPodcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the complex relationship between ethics and branding. They discuss various categories that pose ethical dilemmas for designers, such as tobacco, alcohol, gambling, and pharmaceuticals. The conversation delves into…
Shelf Impactors™ Podcast SEASON 4 - EPISODE 7Guest Episode - Matt Maletestnic from SGKPodcast Hosts:Lisa Hastings from SGK Overview In this episode, Lisa interviews Matthew Maletestinic, a global executive in transformation and continuous improvement. They discuss Matthew's journey, the importance of living in the present, and the value of diverse experiences in coaching. Matthew shares insights…
Shelf Impactors™ Podcast SEASON 4 - EPISODE 6Unwrapping NostalgiaPodcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this engaging podcast, Lisa and Mark explore the theme of nostalgia in branding and packaging. They discuss how retro packaging evokes memories and emotions, the psychological impact of nostalgia, and the significance of iconic brands. The conversation…
Shelf Impactors™ Podcast SEASON 4 - EPISODE 5Beyond the logo - your brand!Podcast Hosts:Lisa Hastings from SGKMark Grey from Blue Nectar DesignOverviewIn this conversation, Mark and Lisa explore the concept of branding beyond just logos, discussing how brands are defined by their reputation, story, and promise. They delve into the evolving landscape of branding, particularly in the digital age,…
Shelf Impactors™ Podcast SEASON 4 - EPISODE 4 In or Out-House Photography - which one rules? Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview Join Mark and Lisa as they delve into the world of in-house photography studios. Discover the benefits and challenges of maintaining an in-house studio versus outsourcing, and how these choices impact design agencies and…
Shelf Impactors™ Podcast SEASON 4 - EPISODE 3Green Washing Podcast Hosts: Lisa Hastings from SGKMark Grey from Blue Nectar Design Overview In this conversation, Mark and Lisa delve into the complexities of sustainability and greenwashing, exploring how brands communicate their environmental practices and the impact on consumer trust. They discuss the evolution of sustainability in marketing, the…
Shelf Impactors™ Podcast - SEASON 4 - EPISODE 2 Embracing AI Podcast Hosts: Lisa Hastings from SGK Mark Grey from Blue Nectar Design Overview In this conversation, Lisa and Mark explore the evolving role of AI in the creative industry, discussing past fears, current tools, and future implications. They emphasize the importance of embracing AI as a collaborative tool rather than a replacement,…
Shelf Impactors™ Podcast - SEASON 4 - EPISODE 1 Big vs Small Design Agency – Which is Better? Podcast Hosts: Lisa Hastings from SGK (large global agency) Mark Grey from Blue Nectar Design (smaller, bespoke agency) Both Mark and Lisa have previously worked at a mid-sized agency that scaled up significantly over a 20 year period. In this first episode back heading into season 4, Mark and Lisa dive…
#S3E16 Shelf Impactors™ Guest Episode - Anneli Hansson with Lisa Hastings Lisa has an extremely insightful conversation with Anneli Hansson, one of Sweden's top Brand Strategists, discussing how Anneli forged her own path within the world of strategy. KEY AREAS OF DISCUSSION: 1. HOW DID ANNELI GET INTO BRAND STRATEGY 2. THOUGHTS ON HOW THE DESIGN INDUSTRY AND CLIENTS ARE EMBRACING STRATEGISTS NOW…
