Scratch their itch (4 part guide)

A four-part guide to finding problems your customers will pay you to solve using Reddit audience research.

Each part builds on the previous one, taking you from initial research to demand validation.

Praise for the series:

Part 1: Finding Real Customer Problems in the Wild

Learn how to discover where your potential customers are already having authentic conversations about their problems.

• Map Reddit's hidden network of customer conversations
• Turn Slack communities into real-time research channels
• Mine LinkedIn comments for unfiltered feedback

Part 2: Finding "Shut Up and Take My Money" Problems

Discover how to identify problems people would actually pay to solve, using Reddit's hidden signals.

• Find real pain in 30 minutes using Reddit Question Search
• Identify clear signals that you've found a burning problem
• Test your findings across multiple communities

Part 3: Analyzing Your Audience

A step-by-step framework for extracting deep customer insights from Reddit conversations.

• Extract six key types of customer insights
• Map customer context and pain points
• Understand what drives customer decisions

Part 4: The Tech Founder's Guide to Selling Before Building

Learn how to validate your solution and get customers excited before writing a single line of code.

• Create targeted offers for different segments
• Build effective waitlist landing pages
• Test your offer using both paid and organic traffic

Start with Part 1 and work your way through - each guide builds on the insights from the previous one.