Since Twitter allows only 140 characters...
About a year and a half ago I set out to solve a painful problem I face several times a year: A close friend or a family member’s birthday is approaching — what gift do I buy them? I always wished I had this magic tool to suggest the perfect gift, a gift tailored specifically for that […]
I’m a hacker. And a surfer (Surprisingly, not such a rare combination). About a year ago I decided I’ve had enough with the poor quality of real time surf reports. Advanced surf forecasts are available, some surf cams on various beaches are installed, and yet without having a precise view of the surf at any […]
I recently pitched Triond to a founder of another web company. As usual, I started by explaining the problem that Triond solves. When I got to the part where I’m stressing that out of 133 million tracked blogs, only about 7 millions are really active, my listener replied with – “and that’s 7 million too […]
The RightMedia Problem The advertising exchange model is very promising and great in theory. Letting publishers put their display ad inventory up for bidding by advertisers really sounds like something that can improve efficiency both on the publishers and advertisers end. In practice however, things are different. RightMedia is probably the largest advertising exchange today. […]
Online-advertising targeting methods are great. As an advertiser, they allow me to narrow the distribution of my campaigns and reach out to my clients more effectively. So if I am after clients from Phoenix, AZ, I’d use geo-targeting. If – on the other hand – I look for people who are interested in dog training, […]
Many times, the first question I am asked about Triond is “What does Triond do?” Sometimes, I’d rather the first question be, “What problem does Triond solve?” After all, problem solving is how it all began for Triond. To understand the problem that Triond solves, let’s begin with the birth of user generated content. Web1.0 […]
In-text advertising is a controversial niche advertising market that on one hand has huge reach and on the other hand has absence of big players. It was a virtual paradise for in-text players during the last several flourishing years, but how will this niche market survive the downturn? What is In-Text Advertising? In-text advertising according […]
Introduction In my last post, I wrote that CPA needs to be the next revolution in online advertising. I stressed that because CPA is the most efficient pricing method for advertisers, a wide adoption of CPA by publishers will drive the entire online advertising industry forward simply by helping it to gain market share over […]
Hard Times The economy is bad. The advertising market is slowing and ad rates are deteriorating . It seems like hard times are upon us. Are they? Maybe. Or maybe it is simply time for innovation. As far as the online advertising market goes, we must remember that though the market has its own organic […]
Lately, the revenue generating intentions of Twitter are becoming clearer. Twitter already understands that businesses see a great value in operating a twitter account, and they tend to search for their revenue there. It sounds like a great idea. However, a phenomenom that has been quite negligible up until now has become significant: cybersquatting over twitter. […]