Silly Sunny. I forgot I was already doing it.

Hey, it’s Sunny!

Travis posted a two-part cliffhanger in Ronin this week.

Part one ended with this:

“Everyday I acquire new customers and partners for zero out of pocket. No cold outreach. No ad spend. Just one strategy. What is it?”

I was dying to know.

But before I even got to Part 2...

I caught myself thinking “but I don’t have a product to sell to these new customers and partners.”

Y’all.

I’ve written about this.

Multiple times.

I’ve literally told you that you don’t need to have all the boxes checked.

That you can borrow content.

Get permission to use it.

Repurpose it.

And I forgot I was already doing it.

Silly Sunny.

Because the answer is one word.

And when I read it I laughed out loud.

Three different ways actually.

Travis gave me the rights to his 24 Hour Fun Auction course.

I added it to Collab Club.

My members get it.

Travis gets distribution into my community.

Nobody paid anybody upfront.

Then there’s the IOI course.

Travis’s content.

My brain.

AI to help me put it together.

Borrowed content turned into something new.

And the third way?

The Unannounced Bonus.

A fellow Ronin had something my audience already needed.

I added it to my flow.

My people got a solution to thier problem.

My fellow Ronin got new customers.

I didn’t build a thing.

One of my Ronin peeps Tan Hopper made this infographic that explains the whole thing better than I ever could...

What’s the one word?

Drop your guess in the comments.

And if you want to see what it actually looks like in practice...

Two of my Collab Club courses were built using this exact method.

Zero products I had to invent.

Zero upfront cost.

Come take a look.

===> Join the ColLabers - It's free :)

Keep It Sunny Side Up,
Sunny S

PS — The full two-part breakdown from Travis — including how to find your first deal and set up your tap point — is inside Royalty Ronin. 👆