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Seriously Social Podcast

Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!

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Episode 110 | Social's Billion Dollar Shift

Seriously Social Podcast | Episode 110 Want your free social audit?Visit: https://www.sociallyin.com/ Welcome to Seriously Social! Social platforms are turning into entertainment studios, news hubs, shopping channels, and AI-powered ad engines. In this episode we break down what changed, why it matters, and how marketers can respond without chasing noise. We cover: • TikTok launches branded…

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Episode 109 | The Accountability Era For Social

Seriously Social Podcast | Episode 109 Want your free social audit? Visit: https://www.sociallyin.com/ Welcome back to Seriously Social!LinkedIn doubles down on creators and ad trust while Facebook Shops and AI-first agencies push social closer to conversion. In this episode we break down what changed, why it matters, and how marketers can respond without chasing noise.Mentioned Sprout Social…

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Episode 108 | Social’s Nostalgia Pendulum

Want your free social audit? Visit: https://www.sociallyin.com/ Welcome back to Seriously Social 🎙️ In this episode, we take a trip down memory lane to explore the full evolution of social media, from Six Degrees and MySpace to TikTok, Threads, and beyond. As trends resurface and platforms rise and fall, we break down what brands and marketers can learn from the past to better navigate what’s…

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Episode 107 | Where to Invest in Social Media for 2026

Want your free social audit? Visit: https://www.sociallyin.com/Welcome back to the Seriously Social Podcast, your go-to spot for everything social media. Today, we’re diving into 2026. Things are moving so fast, if you’re not thinking ahead, you’re already behind.Let’s talk Q1 2026 and where it’s worth investing your time and resources. The biggest opportunity? Organic social media. Content…

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Episode 106 | Social Media Myths, Busted

Think you need to post every day or go viral to succeed online? 💥 Think again. In this episode of Seriously Social , Keith, Kaushal, and Nisha debunk the biggest myths in social media — from hashtags and Facebook to TikTok trends and posting frequency. 🎙️ Expect data, insights, and a few laughs as we separate fact from fiction in today’s digital landscape. 👉 Visit us:…

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Episode 104 | Cracking the Code on Social Media ROI

How do you really measure the ROI of social media? 🎯 In this episode of Seriously Social , Keith, Kaushal, and Nisha unpack what social ROI means, why it matters, and how brands can prove real business impact — not just likes and views. 💡 Learn how to: Define and track meaningful ROI Align social goals with business outcomes Communicate impact to stakeholders 🎧 Tune in for practical tips and…

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Ep. 103 | The Creator Economy: From Influence to Empire

In this episode of the Seriously Social Podcast, Keith, Kaushal, and Nisha dive deep into the world of the creator economy—an ever-evolving landscape where creators build audiences, monetize their influence, and launch their own brands.From MrBeast and Emma Chamberlain to local influencers making a huge impact, we break down the history, trends, and opportunities that define today’s creator-driven…

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Seriously Social: Social Engine Optimization - Episode 2

Want your free social audit? Visit: https://www.sociallyin.com/ Welcome to Episode 2 of Seriously Social 🎙️In this episode, Keith, Kaushal, and Nisha dive into Social Engine Optimization (Social SEO) — the art of optimizing your social profiles and content so they’re not only engaging but also discoverable. 🔍KEITH’S CHECKLIST FOR ENTERPRISE BRANDS (AS PROMISED)1. Confirm account type &…

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Seriously Social: Social Commerce - Episode 1

Want your free social audit ? Visit: https://www.sociallyin.com/ In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬ , and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what’s fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable…

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Reddit’s IPO, AI Adoption Challenges, and Fringe Platforms | Seriously Social PODCAST Episode 23

In this episode, join Lorenzo Johnson and Kaushal Kakadia as they share their insights on Reddit’s IPO, the rise of fringe social media platforms, and the integration of AI in social media. Explore the balance between shareholder interests and user experience, the impact of shifting to paid models, and the criteria for brands considering unconventional platforms. Join the conversation to stay…

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