Welcome back to our series, “What your [XYZ] says about you,” where we offer our $0.02 on what’s trending. Consider this our ongoing social commentary on the psychology of our purchases and choices, completely rooted in science, of course, and totally serious.
Inspired by our viral TikTok series and powered by the same logic behind our Myers-Briggs for shopping, we present you: Show us what you buy, and we’ll tell you who you are ;)
Worthy of our attention this week: Last week, we put a certain “niche” perfume genre to a sniff test. The “niche” but actually mainstream kind. Yes, we’re talking private-equity-flavored, airport-duty-free-co-opted perfume houses like Byredo and Le Labo. This week, we’re upping the ante, dialing up to hard mode and giving the truly niche their runway — or the run for their money.
The fundamental difference between a niche perfume and a niche poseur may be that the latter must answer to top-line growth. And since sex sells, so do sexy s…
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