Looking for rewards - Value Driven Attention
Understanding value-driven attentional capture (VDAC)
Doing Research Differently
Applied market research. Discussion and articles that look at doing market research and business intelligence differently.
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Customers have the best insights
Stepping outside business as usual
We buy moods
Affective and cognitive decision making
Large-scale Conjoint - Part 3
Sharing the code from Claude
Building research tools with Claude
Using AI to enhance your research tool-set
Large-Scale Conjoint - Part 2
A discussion with Claude
Large-scale conjoint - backgrounder
Discussing the principles behind conjoint analysis
Large Scale Conjoint Analysis
Making conjoint analysis more like the real world
Why data is not enough
Finding and matching patterns
Thinking in layers
Full-stack understanding gives better insights