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‘Carbon Footprint’ and the ‘Federal Reserve.’ The first was the clever result of the marketing firm, Ogilvy & Mather, who were asked by B.P. to find a way to take the public disapproval about the behaviour of oil companies from said companies and place responsibility on the individual. ‘Carbon footprint’ – who could argue with that? Carbon isn’t the issue when it comes to climate change, the sun…
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