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Salesforce Posse Podcast

I interview influencers in the Salesforce ecosystem so that we can gain a better understanding of how to excel in a career path from a Salesforce Admin to an Architect.

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The Christmas Lull Playbook: 7 Salesforce Clean-Ups to Save 2025

The week between Christmas and New Year is the most underrated window to pay down Salesforce technical debt . Fewer meetings. Quieter inbox. Bigger impact. In this episode, Andy (Andre van Kampen) and I share 7 focused clean-ups that de-risk your org and set you up for a faster 2025. You’ll learn: The silent killers of mature Salesforce orgs, and how to spot them quickly. Why redesigning in Flow…

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This Marketer Built a Culture Where Failure Is Mandatory

What happens when a marketing leader gives his team permission to fail and actually celebrates it? In this episode of the Salesforce Posse Podcast , we sit down with Jon Dytor , Head of Digital Marketing at Close Brothers Asset Finance , who has quietly built one of the most data-driven, fearless marketing cultures in financial services. Jon reveals how he connected Salesforce, Account Engagement…

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Why AI Strategies Fail, and How to Fix Yours

Most companies rush into AI pilots… and stall. Ronald Starreveld has spent 30+ years turning “good ideas” into enterprise-scale reality. In this candid chat we cover: * The ONE question to ask before any AI spend * Why industry-specific LLMs will change everything How to measure ROI when the goalposts keep moving Stream on Spotify or watch right here. Hit 👍 if you learn something new! #AIstrategy…

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Salesforce Community Events: The Future of Networking & Collaboration

🎧 Episode overview Join Francis Pindar and a powerhouse panel of Dreamin’ organisers: Louise Lockie, Kerry Townsend, Todd Halfpenny and Jade Hawken, as they pull back the curtain on community‑led Salesforce events such as London’s Calling , now heading into its 10th‑anniversary edition on 6 June 2025 . Expect honest advice, behind‑the‑scenes stories and a few laughs along the way. ⏱ What you’ll…

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From Architect to Salesforce App Creator: Igor’s Success Story

Curious about how to succeed on the Salesforce AppExchange? 💡 In this episode, we dive deep with Igor Stuyver , the creator of PDF Butler, a groundbreaking app that's transformed document generation for businesses. From his humble beginnings as an architect to becoming a successful app creator, Igor shares the struggles, strategies, and lessons learned while building a successful app for the…

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Secrets to Success in Salesforce B2B Commerce

In this episode of The Salesforce Posse Podcast, host Francis Pindar sits down with Shane Smyth, CTO of Saltbox and Salesforce B2B Commerce expert. Shane shares his fascinating journey into the Salesforce ecosystem, starting back in the days of ExactTarget, and dives deep into the world of B2B Commerce. From the evolution of Salesforce Commerce Cloud to practical tips for creating successful…

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Inside Salesforce Data Cloud: Planning, Challenges & Career Opportunities

In this episode of the Salesforce Posse podcast, host Francis Pindar sits down with Ian Gotts, founder and CEO of Elements.cloud, for an eye-opening conversation that every Salesforce professional needs to hear. Ian takes us on a journey from his early days as one of Salesforce’s first customers to the cutting-edge innovations in Data Cloud that are shaping the platform's future. Curious about how…

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Architecting Success: Salesforce's Next Era Explored at London's Calling

Step into the forefront of Salesforce innovation in this captivating episode of the Salesforce Posse podcast. Recorded at the heart of London’s Calling, this episode features host Francis Pindar in conversation with Salesforce experts Vanessa Grant and Adam Olshansky, exploring the architectural advancements and strategic insights driving Salesforce's next era. Amid the vibrant atmosphere of…

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The Unseen Heroes: The Role of Business Analysts in Salesforce

In this episode of the Salesforce Posse podcast, host Francis Pender engages with Vanessa Grant, a Los Angeles-based business analyst and consultant with over 13 years in the Salesforce ecosystem. Vanessa discusses the critical role of quality business analysis in Salesforce projects, sharing insights from her experience and emphasizing the importance of effective stakeholder management. Ideal for…

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E30 A Deep Dive into Salesforce and the Nonprofit Sector with Lawrence Newcombe

Welcome to another episode of the Salesforce Posse Podcast! In this episode, we're diving deep into the fascinating intersection of Salesforce and the nonprofit sector. Our special guest is Lawrence Newcombe, a Lead Technical Architect and Certified Technical Architect (CTA) at giveclarity.org. With years of experience in the charity and nonprofit sectors, Lawrence is the go-to expert on how…

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