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Sai’s Newsletter · Aug 11, 2026

The Architecture of Advocacy

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Sai Marie · Sai’s Newsletter

An interview with Creative Edge Publicity's Mickey Mikkelson

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Behind every breakout book, every bestseller list, and every author who breaks through the noise, there is often a dedicated advocate fighting for their story.

In today’s episode of The Mind of Sai Marie, Sai is joined by Mickey Mikkelson, the visionary founder of Creative Edge Publicity.

Mickey began his journey in the book industry in 2006, managing special events for Chapters/Indigo, Canada’s largest bookstore chain. A decade later, he launched Creative Edge Publicity—an aggressive, author-centric firm dedicated to championing both traditional and independent storytellers.

Today, Mickey represents some of the industry’s top talents, including award-winning, New York Times, and USA Today bestselling authors.

Whether you’re an author looking to navigate the publishing landscape, a reader curious about what goes on behind the scenes, or a creative building your own path, this episode is a masterclass in staying true to your voice while making sure it gets heard.

Want to learn more about Mickey Mikkelson’s work and how Creative Edge Publicity helps authors break through the noise?

👉 Visit Creative Edge Publicity

Enjoying the show? Be sure to like, share, and subscribe to stay tuned for future episodes and behind-the-scenes insights!

Read the original on saimarie.substack.com

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