# SaaS Half Full Creating a successful SaaS marketing strategy is like mixing the perfect cocktail. What are the right ingredients? How do you mix it all together to ensure people order another round? On SaaS Half Full - the only show serving B2B SaaS Marketers - host/bartender Lindsey Groepper shares a cocktail with top marketing leaders who are crafting unique strategies for success. Care to join us for a drink? Page: Feed: --- ## [How to Become a Better Marketer in the AI Era](https://saashalffull.libsyn.com/how-to-become-a-better-marketer-in-the-ai-era) _2026-08-11_ In the age of AI, marketing experience is not becoming obsolete. It is becoming more valuable. While AI can generate ideas, analyze data, and accelerate execution, it cannot replicate the judgment shaped by years of successes, failures, and real-world decision-making. In this episode, Greg Jung , CMO and Head of Insurance Sales at Seven Corners , explores why seasoned marketers have a distinct… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Greg_Jung.mp3?dest-id=1579505) ## [How Intent Data Has Evolved and What It Means for B2B Marketers, with Putney Cloos](https://saashalffull.libsyn.com/how-intent-data-has-evolved-and-what-it-means-for-b2b-marketers-with-putney-cloos) _2026-07-28_ In B2B marketing, understanding buyer behavior has never been more complex. With AI, evolving content consumption, and diverse intent signals, marketers need new approaches to identify the right accounts and engage them effectively. In this episode, Putney Cloos , CMO at Bombora , dives into the changing world of intent data and how B2B companies can use it to make smarter decisions. Putney shares… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Putney_Cloos.mp3?dest-id=1579505) ## [How to Use AI Without Losing Your Brand's Voice, with Andrew Wheeler](https://saashalffull.libsyn.com/how-to-use-ai-without-losing-your-brands-voice-with-andrew-wheeler) _2026-07-14_ Creating content has never been easier, thanks to AI. But as more companies turn to the same tools to generate blogs, social posts, and marketing copy, many brands are starting to lose what made them distinctive in the first place. In today's crowded content landscape, the companies that earn attention will not be the ones publishing the most. They will be the ones with a clear, authentic point of… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Andrew_Wheeler.mp3?dest-id=1579505) ## [How to Turn Customer Events Into Revenue Drivers, with Gretchen Eischen](https://saashalffull.libsyn.com/how-to-turn-customer-events-into-revenue-drivers-with-gretchen-eischen) _2026-06-30_ As AI reshapes how companies engage buyers, many B2B marketers are doubling down on automation, personalization, and digital channels. But while technology continues to evolve, one challenge remains the same: building trust and meaningful connections with customers. For many organizations, that means rethinking the role of community and in-person experiences in their growth strategy. In this… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Gretchen_Eischen.mp3?dest-id=1579505) ## [How to Reposition Your B2B Brand Without Losing Trust, with Caitlin Allen](https://saashalffull.libsyn.com/how-to-reposition-your-b2b-brand-without-losing-trust-with-caitlin-allen) _2026-06-02_ In fast-moving B2B markets, positioning rarely stays fixed for long. As technology, buyer expectations, and competitive dynamics shift, companies have to keep refining how they communicate their value. But repositioning too often, or too abruptly, can confuse customers, slow sales momentum, and weaken trust. In this episode, Caitlin Allen , SVP of Market & Strategic Advisory Board Chair at Simbe… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Caitlin_Allen-v2.mp3?dest-id=1579505) ## [The AI Accountability Gap in B2B Marketing, with Holly Enneking](https://saashalffull.libsyn.com/the-ai-accountability-gap-in-b2b-marketing-with-holly-enneking) _2026-05-05_ AI is helping marketing teams create more content than ever, but no one agrees on who's responsible when it's inaccurate or misses the mark. In this episode, Holly Enneking , VP of Marketing at Markup AI , discusses the accountability gap sitting at the center of every AI-powered content workflow. With data from a new research report, she reveals why 92% of marketers are using AI more, yet only… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Holly_Enneking.mp3?dest-id=1579505) ## [Why Marketers Should Care About Reddit and How to Leverage It, with Sam Perry](https://saashalffull.libsyn.com/why-marketers-should-care-about-reddit-and-how-to-leverage-it-with-sam-perry) _2026-04-28_ Reddit is now one of the most powerful drivers of AI search visibility. For B2B marketers who don't yet know how to leverage it effectively, the channel is both an untapped opportunity and a real risk. In this episode, Sam Perry , Director of Client Relations at PANBlast , explains why jumping into Reddit with promotional intent backfires, how karma and credibility are the keys to brand… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Sam_Perry.mp3?dest-id=1579505) ## [The Demand Gen Engine is Breaking Buyer Trust — and What to Do About It, with Adnan Malik](https://saashalffull.libsyn.com/the-demand-gen-engine-is-breaking-buyer-trust-and-what-to-do-about-it-with-adnan-malik) _2026-04-21_ The demand gen engine is built for speed and volume, which may be the biggest threat to buyer trust in B2B marketing today. In this episode, Adnan Malik , CEO and Co-Founder of Software Finder , makes the case that most B2B marketing pipelines are set up to close the wrong deals. As AI-driven recommendations and algorithm-biased search results crowd out genuine guidance, buyers are making… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Adnan_Malik.mp3?dest-id=1579505) ## [Navigating AI Credibility Fatigue and the Rise of Trust Shortcuts, with Jake Doll](https://saashalffull.libsyn.com/navigating-ai-credibility-fatigue-and-the-rise-of-trust-shortcuts-with-jake-doll) _2026-03-31_ AI is making information faster to access but harder to trust. In this episode, Jake Doll , VP of Client Relations at PANBlast , shares insights from PANBlast's survey of 1,000 U.S. consumers on AI credibility fatigue and how people are responding by relying on "trust shortcuts" like familiar brands, reviews, media coverage, and even AI itself to verify what they see online. He explains why… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Jake_Doll..mp3?dest-id=1579505) ## [Accept your Doppler invite (Sponsored)](https://crawlproof.com/a/TJhKhz3tAEQA) _2026-03-31 · **Sponsored**_ Create your Doppler account using the invite code you received. ## [Beyond the Slop: Using AI to Actually Understand Your Customers, with Chris Silvestri](https://saashalffull.libsyn.com/beyond-the-slop-using-ai-to-actually-understand-your-customers-with-chris-silvestri) _2026-03-03_ AI doesn't have to flatten your messaging into the same forgettable copy as everyone else. In this episode, Chris Silvestri, Founder of Conversion Alchemy, discusses why B2B SaaS teams are facing a "trust recession," how weak positioning leads to churn and misaligned expectations, and why a strong point of view rooted in customer insights is now the real differentiator. Chris shares his… [Listen](https://traffic.libsyn.com/secure/saashalffull/SHF-Audio-Chris_Silvestri.mp3?dest-id=1579505)