How to Reposition Your B2B Brand Without Losing Trust, with Caitlin Allen

In fast-moving B2B markets, positioning rarely stays fixed for long. As technology, buyer expectations, and competitive dynamics shift, companies have to keep refining how they communicate their value. But repositioning too often, or too abruptly, can confuse customers, slow sales momentum, and weaken trust. In this episode, Caitlin Allen , SVP of Market & Strategic Advisory Board Chair at Simbe…