The Demand Gen Engine is Breaking Buyer Trust — and What to Do About It, with Adnan Malik

The demand gen engine is built for speed and volume, which may be the biggest threat to buyer trust in B2B marketing today. In this episode, Adnan Malik , CEO and Co-Founder of Software Finder , makes the case that most B2B marketing pipelines are set up to close the wrong deals. As AI-driven recommendations and algorithm-biased search results crowd out genuine guidance, buyers are making…