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The Wine Column No-one Asked For · Nov 14, 2025

Christmas Wine Strategy

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Ruth Spivey · The Wine Column No-one Asked For

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Christmas in a bottle by Fortnums

One of my early jobs in wine was at Bottle Apostle, an independent wine shop in Victoria Park, Hackney (they now have other branches in some of London’s loveliest neighbourhoods - Crouch End, Clapham and Primrose Hill) and as you might imagine we were heaving on the 23rd and 24th December, often having to stay open later than advertised to serve desperate customers who had - incredibly - forgotten to buy their Christmas wine.

How people forget to buy wine at any time of the year is beyond me but then I think about wine for a disproportionate amount of time and it holds, some might say, a disproportionate amount of importance in my life. I try to take this into account whenever I feel baffled by normal people’s behaviour, such as leaving wine shopping to the last minute, but baffled I remain. Considering the mad scramble for Ocado/Waitrose/M&S delivery slots from S…

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