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Running Supply with Cole Townsend

Running Supply tracks the latest in running fashion, marketing, gear drops, and emerging brands.

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Running Supply #91: Big Moves in Unexpected Places

Fleet Feet's Social Media hire gets it, Puma x SAYSKY are Back in Business,

Running Supply #90: Freaky Deeky Running Shoes, Raide's Women's Line, Big Bootie Is Taking Over Trail Racers

Even if it's not pragmatic, I love a freaky running shoe in animal fur, wild colors, or weird textures.

Running Supply #89: Alex Zono Dances Like A Runner, New Unna, SATISFY x Levi's, and A Store for Amateurs

A new full collection of running gear from newsletter fave Alex Zono, SATISFY gorps ur Levis, a new running store in New Canaan, plus some run industry trends.

Ditch the Eye Jackets: The Best Running Sunglasses

A guide to the best running Sunglasses you can wear instead of scratched Goodrs or those silver Oakley Eye Jacket Redux. Resist the algorithm.

Scene Report from the 2026 USATF Outdoor Track Championships in New York

I went to the USATF Track Championships and all I got was a renewed desire to get back on the track racing and a warm fuzzy feeling for track.

Running Supply #88: Brooks Beast Mode, An unSATISFYing Interview, and SF Marathon Drama

Josh Kerr Haters Go Home DEVASTATED, new supershoes from On and Merrell, an unsanctioned race gets a verified shout out, and is there still editorial oversight?

Running Supply #87: 222 Seconds for Josh Kerr, Topo's Pro Series, and Tracksmith's Best Shoe Yet With A Film Cameo

There's a whole lot of exciting new stuff for late summer and fall/winter from Literary Sport, Raide, Miler, SATISFY, Tracksmith, Topo, and more.

2026 June Paris Fashion Week Running Report

What I saw (from afar) at the June Men's Paris Fashion Week. Red, green, and mesh all over. New products from Alex Zono, SATISFY, SOAR

The Best Running Socks of 2026, from a guy that used to never wear socks

I'm a big sock wearing guy now because my shoes got smelly...here are all the best running socks you can get in 2025.

Running Supply #86: Palisades to Paris, The Two Worlds of Trail and Fashion

Last week I maxed out screen time between catching the latest from Paris Fashion Week showrooms in between Broken Arrow results and Western States live streams.