The Baby Jesus Story
Did I ever tell you about the time I walked on water?
Ruby Works Co.™
This Substack is the overflow. It’s where I come to wander, riff, and unpack ideas I couldn’t fit into the main newsletter. Voice notes turned essays. Client lessons that stuck. Half-formed thoughts, still worth exploring.
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Latest posts
The Points System (Part 5): Why Anchor Habits Matter So Much
aka: the little rituals that held the whole thing together
The Points System (Part 4): The System Is Working, Even When I’m Not
Six Things I’ve Learned in Six Months of Tracking My Daily Habits (Okay, technically I stopped tracking—but the lessons didn’t stop.)
The Points System (Part 3): When the Data Starts Talking Back
Behavioral loops, dopamine hacks, and the real reason I quit coffee creamer
I Met My Younger Self For Coffee
She asked delightfully irrelevant questions
Turning 32
Turning 32 feels less like a celebration and more like a deep exhale.
The Points System (Part 2)
How to Trick Myself Into Feeling Accomplished (Because It Works)
The Points System (Part 1)
Finding structure in an unpredictable season of life through the art of surrender and a spreadsheet that keeps score
A Man and His Pants
A dating tip for Seattle and a marketing tip for all.
My Name’s Not Ruby (But I’ve Been Called Worse)
Fun fact: only 19% of businesses are named after their founders.