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Marketing Monk

Latest insights on marketing strategies of your favorite brands 🚀

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Marketing Mistakes Made by Red Bull

Red Bull gave you wings and a $13M lawsuit. See the marketing mistakes behind 43% market share, a cola recall, and Monster's quiet rise to 39%.

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LG's Reinvention Marketing Strategy

LG went from Korea's first radio to a $6.5B brand. Here's how OLED dominance, a smart TV ad platform, and appliance subscriptions built their marketing strategy.

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Doritos Fan-First Marketing Strategy

Here's how Doritos built a $6B brand, from consumer-made Super Bowl ads and the Doritos Locos Taco to flavour drops, gaming, and a year-round creator platform.

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Small World Machines Campaign by Coca-Cola

Coca-Cola set up vending machines in India and Pakistan, enabled live interaction, guided shared tasks, captured real moments, and turned them into global content.

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Hot Wheels System-Driven Marketing Strategy

Hot Wheels grew by making faster cars, owning speed, low pricing, building a track ecosystem, using car licenses, creating collectibles, and hosting events. Here's how

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Dove Chocolate's Brand Marketing Strategy

Here's how Dove Chocolate built a global brand using premium pricing, a 30-year sensory claim, wrapper messages, women's empowerment, and a dual-brand strategy.

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Lipton Tea's Century-Old Marketing Strategy

Lipton cut middlemen, standardized tea, priced fairly, partnered with PepsiCo, used sustainable sourcing, and shifted to emotional marketing. Here's how

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IHOb Marketing Campaign by IHOP

IHOP renamed itself IHOb for 30 days, got mocked by every brand on the internet, and turned that ridicule into $113M in free media and 4x burger sales.

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Top 6 Marketing Mistakes Made by Google Glass

Google Glass had technology. Boeing proved it. But Google targeted the wrong people, set the wrong price, and never answered what it was for.

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ICICI Bank's Digital-First Marketing Strategy

Here's how ICICI used aspiration ads, tech investment, co-branded cards, data personalisation, and smart segmentation to become India's top private bank.

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