Written With AI, Not by AI
My content is written with AI, and that's not a secret. The only question worth asking is whether the thinking was yours.
Roy Tomeij
Writing about SaaS, operations, and building companies.
Latest posts
There Is No Intelligence in Artificial Intelligence
You've probably said 'thank you' to ChatGPT. So have I. It feels odd not to, which is exactly the problem.
Typing Code Was Never the Job
If your job was mostly typing, you were always one productivity improvement away from being redundant. AI just made that improvement real.
Closer to the Action: What a One-Tier Board Gets Right
I didn't pick the one-tier board. It came with our Series A. But now that I'm on one, I've come to really appreciate the model.
Everyone Says Vibe Coding Will Kill SaaS. They're Half Right.
Why pay for software when anyone can spin up their own version using Claude Code or Cursor in a weekend? The argument is both partially right and dangerously incomplete.
AI Might Kill the Next Rails
AI-assisted development is making the current way of building things feel just comfortable enough that nobody bothers to get properly frustrated anymore.
You're Not Their Friend. You Never Were.
While I imagined us all sitting around the same table, the team saw a clear hierarchy. They saw people who could ultimately decide their fate. No amount of casual Slack messages could erase that power dynamic.
Want to Work With Me? Start Here.
I can't read every résumé. Whether I read yours is based on the answer to the question that's our equivalent of a cover letter: “Why do you want to work at AppSignal?”
Preparing for Due Diligence from Day One
If you're building something valuable, assume someone will want to look under the hood one day. A little structure from day one can save you and your future self a massive amount of work later.
Bootstrapping Was My Identity. Then We Raised a Round.
AppSignal, the company I co-founded, raised $22 million in a Series A. Overnight, I was no longer the bootstrapper I had proudly identified as since 1998. Enter cognitive dissonance.
Do I Have a Boss for the First Time Ever? (I’m 44…)
With $22M in growth funding comes the responsibility to spend it wisely, and to show that our bets pay off. That means faster growth, more hires, and big strategic swings. That aligns with our goals, but it also introduces a new dynamic.
Why a Dutch Company Raised $22M in the US Instead of the EU
We spoke with several potential partners, some based in the US and others in the EU. Ultimately, we made our decision based on cultural alignment, market expertise, experience, and deal terms.