Marketing, Distribution + Life
People love Claude right now. Marketers are running it all day. Founders are building with it on weekends. Whole teams have it open next to their inbox. That’s the good news. Here’s the problem. Loving a tool and building your business around it are two different things. Most companies buy the seats, announce the rollout, […] The post How to Put Claude to Work Across Your Whole Company appeared…
I get asked some version of this question almost every week. At conferences. In DMs. On podcasts. “Ross, if you were starting over today… what would you focus on?” And my answer has changed a lot over the years. Five years ago I would have said content marketing and SEO. Both still matter. But the […] The post If I Were Starting My Marketing Career Today, Here’s What I’d Learn First appeared first…
I grew up in Preston, Nova Scotia. A small community outside of Halifax where nobody was handing you a playbook for how to break into the marketing industry. There were no family connections to agencies for me. No internships at big firms waiting for me. What I had was curiosity… and a willingness to figure […] The post Why I Care More About Curiosity Than Credentials When Hiring appeared first on…
I’m a big fan of books. I love reading blog posts. I love reading X posts. I love videos. But of all my favorite formats of content consumption… Books are at the top of the list. A wise person (George R.R. Martin) once said: A reader lives a thousand lives before he dies. The man […] The post The 5 Best Books Every Modern Marketer Should Read in 2026 to Master GenAI & LLMs appeared first on Ross…
A few weeks ago, I sat down with a VP of Sales from a company doing $50M ARR. She said something that stuck with me: We’ve optimized our website. We’ve perfected our landing pages. We’ve tuned the funnel. But none of it matters if the right buyer never sees our content in the first place. […] The post Should You Bet Your Sales Pipeline on… Distribution? appeared first on Ross Simmonds .
You know that moment when you realize something you’ve been saying for 10+ years isn’t contrarian anymore? It’s just… obvious. Last month, an anonymous developer built a basketball game in a few hours using AI tools. Zero marketing budget. Zero audience. Zero fanfare. By Friday, it was the #1 trending sports topic in America. It […] The post What I Watched Happen Over 72 Hours Changed How I Think…
Most marketing teams are convinced they know where they lose deals. The pricing page. The pitch was off because of XYZ. The competitor won because they have slicker demo. Or a prospect who goes quiet after the second call because of course… They just used Claude to build it. Cope. This is all just cope. […] The post 20 Years of On-Site SEO Just Lost Half the SERP appeared first on Ross Simmonds .
I just got back from Málaga. The whole team flew in from across North America and Europe. People who usually only see each other on Slack and Zoom were suddenly sharing meals, whiteboards, long walks along the Mediterranean, and the occasional late-night debate about what Foundation looks like in three years. We booked this beautiful […] The post Annual Planning In Spain: What We’re Building…
There’s a narrative that gets thrown around a lot. That capitalism is extractive. That it only takes. That the people who build massive businesses are hoarding wealth while the rest of the world suffers. And look… some of that criticism is earned. I’m not here to pretend every billionaire is a saint… But here’s what […] The post 50 Capitalist-Built Organizations That Changed the World appeared…