Building Automated Intake in 2026: 6 Steps That Actually Unlock Progress
It's not AI, I promise, unless you want it to be
Legal Marketing 101
Legal marketing, minus the fluff. Join Toby Rosen for what’s actually changing in legal tech, AI, and digital advertising—and what it means for firms that want to grow fast. We're exploring practical tactics, real-world examples, and occasional hot takes.
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Latest posts
Website Speed Is a Revenue Lever
Your ad budget gets him to the door. Your load time decides whether it opens.
Your reviews are the AI’s shortlist
Reviews used to close the deal, now they open the door
5 Times to Deploy a No-Code AI Chatbot, and 2 Times Not To
Most businesses get the chatbot decision backwards
Stop trying to beat the firm next door
Your competitors are a free resource, not a target
Your marketing is talking about the wrong person
Stop handing frightened people a resume
Most firms build half a funnel
Most firms build the top of it and quit halfway down.
AI research you can trust
Fear is the right instinct
Your reviews aren’t the problem
Reviews don’t automatically make you relevant for every search.
Your Website Is About to Become Your Google Ad
Google just changed what a search ad is, and almost no law firm has noticed yet.