The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their…
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How do you build a roofing company that lasts? For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying. In this conversation, Trey shares his journey from installing roofs to building one of the fastest-growing roofing companies in the country. We talk about leadership, hiring, company culture, mentorship, faith, and…
What separates roofing companies that keep growing from the ones that struggle when the market changes? Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate both record-breaking storm years and slower retail markets. If you want to build a roofing company that lasts, this episode is packed with practical…
What does it take to build a roofing company that thrives without relying on storms? Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience. In this episode, you'll learn: - How referral partners can create a steady stream of high-quality roofing leads. - Why…
Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, systems, technology, job costing, and creating an outstanding customer experience. In this episode, Emily shares what it was really like buying a roofing company with no…
Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right…
Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening? In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from advertising anytime soon. More importantly, he shares what roofing companies should be focusing on today to generate more leads, waste less ad spend, and stay…
Scott Huffman built GSAS Construction Group to nearly $4M in his first full year of roofing, then hit a wall. Hustle got him there, but it couldn't get him further. Scott shares what broke through the ceiling, from hiring a consultant to turning a 12-page notes doc into real SOPs, plus how his journey from prison to business owner built a company where second chances create top performers. What…
What happens when the owner's phone finally stops ringing? For most roofing company owners, that sounds like something is wrong. For Eric and Sej at Capital Roofing... it meant they were finally building a business that didn't depend on them every minute of the day. In this episode, Sej Sorathia Deribin shares how they went from doing everything themselves to building systems, hiring the right…
Most roofing company owners think they need more leads. But what if the real problem is that you don’t know your numbers? In this episode of the Roofing Success Podcast, Jim Ahlin sits down with Jon Broce to unpack the biggest blind spots holding roofing companies back. They discuss why revenue can be misleading, how small improvements create massive gains, why so many owners make decisions based…
Most roofers spend more money on marketing when they want more leads. Nicholas Riley believes there's a better way. After spending nearly a decade in consulting with KPMG and Deloitte, Nick left the corporate world to buy Driftwood Builders Roofing in Austin, Texas. What he discovered surprised him: some of the best growth opportunities don't come from marketing. They come from relationships. In…