Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Retention is one of the important metrics in F2P mobile games because it shows if people enjoy your game enough to come back and play again. Getting downloads is easy, but if players leave, the game cannot grow. When players stay, they spend more time, build habits, and are more likely to pay (i.e.…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Strategy is the thinking part before the work begins. It tells you what to do, what not to do, and how you will win. It is important because strategy creates work, and work consumes resources. Resources cost money. If your strategy is good, you are spending money on the right things. If not, you are…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Prioritisation means deciding what features to build next. It is important as it sets the direction of the product. If you keep building features that create incremental impact, you will keep growing the game. How to start? First, categorise all the features into three buckets: Business requirement…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Understanding p value can be confusing. People who get it have an edge over those who don’t. To make it easier, don’t focus too much on the p-value because it is not very intuitive. Instead, focus on the confidence level, which is simply 1 - p. Confidence Level (CL) tells us the probability that the…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. To Take a Decision Faster Do you have enough information? Note that the marginal gain from having additional information is rarely worth the effort. Is it high impact? If yes, go ahead. If not, ask whether it’s worth it. Is it expensive in terms of energy and price? If it’s low, go ahead. If high,…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Scott Adoms on Good Writing Business writing = clarity + persuasion. Keep it simple. Short sentences work best. Cut extra words. For example, “He was very happy” → “He was happy”. First sentence should grab the attention of the reader. Rewrite until it is perfect. Brain imagines the object before…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. If your game’s D1 retention is below 30%, stop adding features. There is a deeper issue. The core loop is not fun. Scaling a game with a broken loop will not help it grow. D1 retention gives an early signal about the fun. Sometimes, onboarding is broken. Users do not reach the gameplay screen. This…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. I have been heading Products in the mobile gaming industry for 6 years now. This is what works for me. Start by picking the top 5 products in your industry. Try them all. Then choose the one you personally enjoy. You will only dig deep if you genuinely like the product and use it regularly. In this…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Retention is the percentage of users who come back to the game again after installation after a given time period. For example, if D1 is 30%, 30% of the users come back again on the next day of installation. I believe retention is a primary KPI in LTV as we can figure out how to make money from…
Writing notes helps me think more clearly. I share them in case someone spots a gap in my thinking. Retention is the most important KPI in free-to-play mobile games. It is a measure of how many players are returning to the game after installing it. Given the option, who would you prefer, a user who pays $100 once and never comes back or a user who pays $10 every week for 365 days? Obviously, you…
These are some of the best write ups on the topic. I read them a couple of times a year. General Advice What I Wish Someone Had Told Me by Sam Altman How To Be Successful by Sam Altman Advice That Actually Worked For Me by Nabeel Qureshi The 10 Best Ideas I Learned in 2022 by Gurwinder 23 Truths I Wish I Knew at 23 by Gurwinder How to succeed in MrBeast production by James Stephen There’s no speed…