A series of conversations at the intersection of Commerce, Culture and Creativity with a focus on youth and marketing. Each week, our host James Erskine (CEO of Rocket, Podcaster and Entrepreneur) will be joined by guests such as Rory Sutherland (Behavioural Economist), Paul Samuels (Vice President of AEG) and Emma Sayle (CEO of Killing Kittens). He'll be finding out a bit about them, what their role encompasses and about the businesses they work for. Asking them what really motivates, mobilises…
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You are not mistaken we are in your feeds again as promised with the 2nd part of our annual work trip out to The London Toy Fair! In this series of interesting convos we kick off with industry giants in the world of board games and TCG Asmodee who has some fantastic advice not just for The Toy Fair but also for life. Then Jake goes and chats with Froghall Games who is an independent games…
We are so back! That is right rocket fuel the podcast about youth, parent marketing and culture has slid back into your podcatcher feeds with what is turning into a bit of a yearly tradition for us here at Rocket HQ. Yes we are back on the ground at The London Toy Fair and this year we spoke to so many interesting people we have actually had to split it in to 2 part! But who did we talk too, I…
Bonjour! Hola! How are you doing today? Welcome to this episode of Rocket Fuel. A podcast that talks with interesting people who intersect that middle point between youth marketing and youth culture. Today we aren't just showing off our ability to Google how to say hello in two other languages. We are talking to two language experts who are at the forefront of getting young people to learn a…
Magazines. Do you remember those? If you are like the majority of people you probably thought that they were majoritively over in society... that tiny bit of your local corner shop or supermarket you walk past and not even had a gander at. Well in the world of the children's market they are thriving! Children's magazines are filling that gap that the modern parent are screaming for! So we had a…
Money money money, must be funny, in the world of the fin-fluencer. Yes, Finfluencers (financial influencers) and their rise in the last 5 years has been a fascinating watch. It is a newer area of the influencer niche world growing in the mainstream fast and financial institutions have seen this and jumped on board. From banks to credit companies to money saving schemes they all now have…
Stand Up To Cancer is one of those charities you have probably heard of. If you are in the UK you would have seen their massive campaigns they do every year with Channel 4's programming schedule. And in the US you would have seen their massive campaigns integrating sports and celebrities from MLB all the way to Dolly Parton. But did you know that their is a world of philanthropic content creators…
Going live in the days of television was a once in a year event. It was the thing that if you missed you were out of the loop of a cultural moment. These days going live is as easy as whipping out the super computer in your pocket and pressing a couple of buttons. So we went out and found an expert in the live streaming space, someone who has been live streaming on Twitch (the current market…
What's better in this world than toys? Not a lot... and. we think so too. That is why we spoke this month with Rory Edwards and Richard Sutcliffe, they work for Goliath one of the best toy brands out there! You may remember them as being the makers of the Thunderbirds toy range or you may have amongst all your board games a couple of theirs that the kids just keep begging to play! So we spoke with…
What does it mean in the modern day to be a content creator? Well we have gone a long way from the idea of someone in their bedroom with camcorder and a ukulele... They are the future of entertainment empires and Brian Saviano a.k.a Bricks'o'Brian is not an exception to that. BrIan has been building his brand over the years and a community that follows which has evolved in to one of his brightest…
(read in a historically inaccurate news seller of the victorian era) Hear all about it! Hear all about it! The Rocket Fuel podcast has Newsworks on show to talk about their latest research! Yes that is right! We are back with the latest episode of Rocket Fuel. This month we have Heather Dansie join us for a chinwag about Newsworks and their latest research all about how young people engage with…
