The Billionaire, the BBQ Restaurant, and the Real Reason Businesses Become Invisible
The scence of customer behavior
Robert Ancill's Substack
My personal Substack
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Latest episodes
Algorithmic Affinity: Winning Loyalty in the Age of Intelligent Choice
AI, Algorithms, and Human Connection Are Rewriting Who Owns the Guest Relationship
Panera Bread, “Salad Stuffers,” and the Misinterpretation of Innovation
There is a point in every brand’s evolution where activity begins to resemble progress, and the line between what is operationally effective and what is strategically meaningful starts to blur.
The U.S. Cocktail Market Is Quietly Rewriting the Rules of Hospitality
Where the next wave of margin, differentiation, and growth will be created
The End of Passive Relevance
Why the brands that hesitate now won’t get a second chance
The Relevance Alignment Architecture
A Structured Approach to Realigning Brands with Modern Consumer Behavior
Your Customers Already Left
You just haven’t seen it in the data yet
What Outperforming Brands Understand
How Alignment, Not Activity, Is Defining Performance Today
The New Rules of Restaurant Relevance
Why performance no longer guarantees relevance, and what defines it now
The Cost of Excellence
From NOMA to Los Angeles, fine dining’s greatest illusion isn’t perfection, it’s what it chooses not to show.