Knights of Washington: Building Our Sales Funnel

Last week I discussed the basics of a sales funnel and why you need one to sell your books. This week, I’m going to talk about the exact sales funnel we’re building for my wife Morgon’s upcoming novel, Knights of Washington: Muskets and Magic.

Is this the best sales funnel you could possibly build? No. Frankly, there are people out there who are far better at marketing than I am. But this one is pretty good, and can serve as a solid example as you build your own.

One of the keys is to automate as much as you can. You’re an indie author, not a mega corporation. You don’t have huge amounts of time or money. If you try to do all of this manually, you won’t have time to write your books. In fact, even if you automate it, it’s going to take a ton of time. It’s super helpful if you have a spouse or partner to help you, the way I’m helping Morgon. But one way or another, if you want to sell, you’ve got to roll up your sleeves and do the work.

There are three key parts of your funnel. You have to have a way to get people into the funnel. You have to have a way to move people through the funnel. And you have to have a way to close the deal at the end.

So let’s dive into the KOW funnel and see how we’re doing these things.