Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley marketer Rick Wootten as they explore the latest trends, tools, and strategies in advertising, digital, social, experiential, and content marketing. Plus SEO/AEO, multi-flavor AI (generative, agentic, neurosymbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C…
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🎥 In Part One of a two-part episode, the Ricks are joined by guest Kurt Ho for the first of two movie reviews of this summer’s biggest blockbusters. First up: Christopher Nolan’s “The Odyssey.” IN THIS EPISODE 🖖 One Rick’s odyssey leaving Las Vegas—and fleeing Trekkers 🕷️ Two blockbusters starring Tom Holland, a few common themes 👁️ Matt Damon’s 10 years dodging a cyclops, witches, and bad…
💥The biggest brand activations, the buzziest trailer drops, the most bodacious new merch, and more: Learn how the Ricks won San Diego Comic-Con 2026—with a little help from Kurt Ho, Eric V. and 135,000 of their closest friends. Think: DC’s Lanterns, Clayface, and Superman: Man of Tomorrow. Marvel’s Ghost Rider, Black Panther 3, and Avengers: Doomsday. Plus: Blade Runner 2099, LEGO loot, Star…
Starbucks serves up a turnaround fit for Gen Z. BMW brings corners to court. Twix doubles down on a new ventriloquist act. Plus Loaded Questions and more— straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE ☕️ Novelty drinks power a Starbucks turnaround—when they don’t run out of coffee (at 01:40) 🛞 BMW meets Law & Order: Special Vehicular Unit in a noirish…
From the vault, just in time for ComicCon 2026: The Ricks celebrate the life of Stan Lee in this November 2018 episode recorded just hours after the death of this comic book industry icon. Approximate 17 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or other forms of content developed using generative AI or other digital tools. © Maverix, LLC.
⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE 🛞 Did pre-sales of Rockstar’s GTA 6 really hit $3 billion in 1 hour? (at…
📺 World Cup mania has come to marketing, and the Ricks are scouting out the spots that are scoring big—from brands like Lays, BofA, Michelob ULTRA, Apple and more. Plus: Our Spidey-senses are tingling over this summer’s box office pre-sales champ, the rough road ahead for US auto brands, and more. IN THIS EPISODE 🏟️ What happens when the World Cup comes to town (at 01:00) 🚌 Jump in, Lays…
XBOX thinks outside the well, box. Brands who love AI influencers and the consumers who hate them. Three big themes from the 2026 Cannes Lions, and more. And is GenAI about to hit Gartner’s Trough of Disillusionment?” IN THIS EPISODE 🎮 XBOX hits 25 with a quarter-life crisis all its own 🧟♀️ Why did Netflix cancel a hit show after just one season? 🤖 AI influencers: Brands love ‘em…but what…
It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise. Plus, the crew try to stump each other in a Mando & Grogu trivia challenge—and attempt to do a medley of…
A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more. IN THIS EPISODE 🍿 An unconventional campaign for an unconventional horror film (at 01:36) 🍟 McDonald’s French fries get in touch with their inner…
A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and agentic AI’s role in marketing workflows. Plus more. IN THIS EPISODE ☕️The Ricks really (really) love…
Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more. IN THIS EPISODE: 🧟♀️ Rick W. Finally Sees “Weapons” (at 01:10) 🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24) 🍎 End of the Tim Cook Era at Apple (07:50) 🤖 Mark Zuckerberg Clones Himself Using AI (11:24) 🏀 Steph…
