Brand is Not Just a Cool Video Campaign
Done right, brand is everything: Story, Hiring, Product Design, Customer Service, and Community Impact.
Strategic Growth Lab
Strategic marketing and business leadership insights from an award-winning marketing leader.
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Latest posts
How Non-Profit Foundations and Credit Unions Can Directly Impact Their Communities
Community impact is vital for non-profits, but so is building long-term relationships. The check can not be the end of the relationship. It’s a partnership.
Improve Customer Experience with Engaged AI
Trust Remains the Most Important Asset
Brand Fails & AI Can't Help
Weekend Reading (May 1, 2026): What happens when you forget your brand, don't tell your story, and go with shiny objects.
Marketing Leaders Must Focus on Agreement & Alignment
Marketers (and CMOs specifically) have the shortest average tenure of any senior executive, according to Berkeley Communications.
The Impact of Personalized Content
Weekend Reading (April 10, 2026): Content development needs to push the gas and push the envelope. Get creating!
Value > Noise
Weekend Reading (April 3, 2026): What does being a good human with the ability to tell human impact stories do for a living?
In Focus: Andrea Fryrear
Welcome Andrea to the Strategic Growth Lab, a local, passionate, and incredibly smart driver of marketing results.
A Community Demands Humanity
Weekend Reading (March 20, 2026): Content & Community are real. You just have to embrace them with both arms.
You can be digital-first, succeed, and still be human
Weekend Reading (March 6, 2026): Reports are beginning to emerge around the impact of AI investments or the lack thereof. Interesting times ahead.