We aim to discuss topics relevant to professionals within the Hotel, Travel & Leisure sectors. Whether you are in a Revenue Management function, Reservations, Front Office Operations, Digital Marketing or Sales, we hope the topics discussed will be of interest and either answer some questions or prompt some more.
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Everyone in hospitality is talking about AI - but is your hotel's commercial operation actually ready for it? In this episode of the AI Reality Check Series, I talk with Nicole Adair, Product leader at FLYR Hospitality, to cut through the hype and get honest about what “AI ready” really means for hotel revenue, marketing, distribution, sales, and GM teams. Nicole breaks down the gaps hotels rarely…
Welcome to the next instalment of our AI Reality Check series, where we ask a simple question: if you're running a rubbish hotel, will AI actually make it a great one? 🤖🏨 In this conversation, I talk with Fulvio Giannetti, CEO of Lybra Tech, to explore why AI acts as an accelerator, magnifying whatever is already working (or already broken) inside a hotel's commercial operation. 🔑 In This…
🏨📈🔍 AI won't turn a badly-run hotel into a great one - it'll just show everyone how badly it's being run. In this episode I talk with Tomasz Leszczynski of BEONx to unpack what "AI readiness" actually means for a hotel commercial team, and why most operators are asking the wrong first question. ✅ Why data quality, not software, is the real foundation for AI success ✅ The "empty process" trap -…
AI won't make a rubbish hotel a good hotel - it will just expose the cracks faster. In this episode, I talk with Kris Glabinski of Aggregate Intelligence to unpack what genuine AI-readiness looks like for hotels and hotel groups, and why most commercial operations aren't there yet. Kris explains why data is actually the easy part to fix - and why process and people are where AI adoption really…
AI is everywhere in hospitality right now - but is your hotel actually ready for it, or are you just bolting new tech onto old problems? In this episode, I talk with Peter Brauer of Get Into More ( https://www.getintomore.com/ ) to break down what genuine AI-readiness looks like for hotels and hotel groups. We dig into the three things that matter more than any tool: your people, your data, and…
Is your hotel actually ready for AI - or are you about to automate broken processes even faster? In this episode, I talk with Willem Rabsztyn, CEO of Bookboost, to unpack what AI readiness really means for hotels and hotel groups. From data silos to security guardrails to spotting genuine AI value versus pitch-deck buzzwords, Willem breaks down the foundations every property needs before deploying…
In this episode, Trevor Grant sits down with Firas Moolla from HotelIQ ( www.hoteliq.io ) to unpack what “AI readiness” actually looks like in hotel commercial operations, why data quality quietly underpins everything, and why the smartest hoteliers fix their fundamentals before they buy another tool. They cover the “three-legged stool” of people, tools, and processes, why geographic source market…
or the last couple of years, AI has been sold to the hotel industry as a silver bullet. In a recent conversation with Tristan Heaword of digital marketing agency three&six , one of our Expert Partners, I put that assumption to the test - and the answer was refreshingly honest: AI won't fix a broken hotel. It will amplify whatever is already there, good or bad. ────────────────────────────── 🔗…
AI is changing how travellers discover and book hotels — but is your property actually set up to take advantage of it? In this episode, I talk with hotel SEO and Generative Engine Optimization (GEO) specialist Stephanie Smith of Cogwheel to break down what hoteliers need to get right before chasing the AI hype. From content and reviews to persona-led marketing, MCP connections, and why ROAS is the…
Are hotels getting seduced by AI promises before they've sorted the basics? In this conversation, digital acquisition expert Hicham Benyebdri of Userguest , cuts through the hype - explaining why no amount of AI-powered advertising will save a hotel with a broken booking path, weak conversion rate, or poor reviews. We also get into how hotels can realistically compete with OTAs on their own turf,…
