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Reuben Rapose

All of my long-form thoughts on programming, leadership, product design, and more, collected in chronological order.

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Latest posts

The Easing Blueprint

The main ingredient that influences how our animations feel is easing. It describes the rate at which something changes over a period of time. Below, you can see a simple example of how easing can transform an animation. Toggle between the two easing types and notice how, even though every other property remains the same, the animation feels significantly different. Perception of Speed Easing also…

Startup Founders, Would You Rather Have A 10x Better Product Or 10x Better Distribution?

As a startup founder, one question I get asked frequently is: should we focus our energy on building product or on building our distribution channels? Most of the startup world would tell you to focus on both. I strongly disagree with this. It's unlikely you will be able to nail your product strategy & your distribution strategy at the same time — especially if you're a first time founder. To…

Life-Changing Lessons I've Learnt As An Entrepreneur

Humans tend to go through their lives in phases. All of us have gone through that phase in our life when you're feeling tired all day, you're relaxing a bit too much and you just can't seem to find any real motivation to get out of bed. The kind of phase when you know you're not giving it your all. It was really hard for me to get up in the morning on such days. I couldn't help but just lay in bed…

Web3 : A Marketing Buzzword Far Away From Reality

Crypto, Blockchain, NFTs, DAOs, Web3, Metaverse… they're going to change how humanity functions and rewrite our history books. Right? At least, that's what everyone is saying on Twitter. But after only having dipped my toes in the waters of web3, I have found this to be untrue — at least for now. I have to say, with little research you can see how this might be the new " tulip mania. " Before we…

Programming is Easy, Software Development is Hard & Maintaining Code is the Hardest

First of all, if you're a fan of black-and-white, clear-cut distinctions, then you're reading about the wrong topic. In the tech world, the lines between many roles are blurred; like " PHP Ninja Dev " . Just have a look at the job roles in the Data Science Industry. Roles like Data Analyst, Business Analyst and Data Engineer are spelled different on paper, but most companies expect roughly the…

Stop Validating Your Business Ideas

Successful businessmen and investors alike have a lot of advice to give on validating your business ideas. So much so that I feel many entrepreneurs, especially those who are less experienced like myself, get stuck following their advice. Two years ago, when I began my journey as an entrepreneur, I couldn't seem to find, choose, or validate an idea. Often, and sadly, this meant that I would fall…

4 Major Misconceptions about the Word 'Passion' & How to Find Yours

I bet a lot of us have been at the receiving end of the phrase “Follow your Passion” at some point in our lives. But often, people don't talk about how to do that. People automatically spit out the cliché because it's so widespread in our society. Mantras like 'follow your passion' carry hidden implications…they imply that once an interest resonates, pursuing it will be easy. But, according to…

How Dataism is Revolutionizing the Idea of the Individual

Here on the earth, we have been struggling to work with tools for billions of years. We had to think about how to use them, and then how to communicate with them. Our work was not as efficient as we wanted and could be. Now we are trying to design intelligent machines that can replace tools, to become a part of us, to work with us and even to help us make choices without thinking. A part of human…

Data In, Predictions Out

It is always advantageous for data scientists to follow a well-defined data science workflow when working with big data. Regardless of whether a data scientist wants to perform analysis with the motive of conveying a story through data visualization or wants to build a data model — the data science workflow process matters. A standard workflow for data science projects ensures that the various…

Why I oppose the TikTok ban. And why you should too! (whether or not you like TikTok)

First things first, I've given the app many tries and never really found any content I enjoy watching on it because somehow I always end up in the unholy circle of hell that is mediocre lip syncing and mindless dancing. No matter how much I try to manipulate my feed results by liking relevant videos so that the app can give me similar suggestions according to my taste. I more often than not,…