A handful of product names are so ubiquitous and defining they become synonymous with their industry: Coke, Aspirin, Band-Aids, Post-Its, etc. In computing, the IBM Personal Computer was that product. In the early days of the microcomputer revolution, tech enthusiasts and business insiders were curious if “Big Blue” would step outside its dominant position in business and university computer rooms…
With Apple, Tandy, and Commodore’s early microcomputer success, the industry speculated how IBM would respond. The mainframe giant had dominated computing for decades, but its initial efforts to make a viable microcomputer had fallen flat. That changed when Bill Lowe and Don Estridge set out to develop a micro outside the usual IBM bureaucracy. Just twelve months later, in August 1981, they…
The Macintosh LC III is the (not surprisingly) third version of the LC computer introduced in October 1990. The original LC was part of a trio of low-cost Macintosh computers intended to challenge the growing dominance of PCs and also stand up against the Commodore Amiga and Atari ST. The low-cost trio included the Classic, the LC, and the IIsi. The Classic carried on the original Macintosh form…
Compaq succeeded in getting the better of IBM throughout the 1980s. First, reverse-engineering the PC’s BIOS when creating the trailblazing Compaq Portable. Then, introducing Intel’s 80386 processor in the Compaq DeskPro computer. Finally, spearheading industry opposition to IBM’s proprietary Micro Channel architecture and developing the competing EISA bus. Though Compaq soared through the ’80s,…
Harpoon is a naval strategy software simulation adapted from Larry Bond’s paper-based tactical miniatures game. A navy veteran, Bond was exposed to the classified Naval Tactical Game (NAVTAG) while serving aboard the destroyer U.S.S. McKean. But Bond was frustrated by NAVTAG’s vague rules. He contacted NAVTAG’s designer, Neil Byrne, and learned the unclear rules were purposeful, so players could…
In January 1984, Steve Jobs triumphantly unveiled Macintosh. An “insanely great” computer for the rest of us. And while the original Macintosh was amazing, it also struggled to complete basic tasks. Limited to 128K of RAM and a single 400K floppy drive, the computer was a contradiction, with state-of-the-art software and limited hardware. The Apple IIe (with 64K of RAM) was Apple’s most popular…
In the early 1990s, the processor wars were heating up. Intel was establishing its dominance thanks to its 80486 processor. Motorola had kept pace early on, moving briefly from the 68000 to the 68020, then finding success with the 68030 chips, providing a migration path for the Macintosh, Amiga, Atari, and Sharp systems. But Motorola’s third-generation 68040–with its onboard cache, floating-point,…
Steve Jobs was forced out of Apple in 1985. In a now-famous boardroom brawl, Jobs was outmaneuvered by his chosen CEO, John Sculley. Directing the Macintosh team had been Jobs’ most meaningful accomplishment to date, but Jobs and the team were exhausted by the rush to launch the Mac in 1984. Exhaustion, coupled with Apple’s management confusion, led most of the original team to leave Apple to…
During the mid-1990s, Apple’s products were largely derivative and uninspired. John Sculley ended his ten years as CEO in 1993, and Michael Spindler did considerable damage during his two-and-half-year run. Profits were crashing, and by 1995, Apple had reached its revenue peak. Not surprisingly, the introduction of Windows 95 magnified the company’s problems. Apple was desperate for new ideas. Gil…
Apple’s Macintosh computer changed the trajectory of technology. The hobbyist systems of the late ‘70s had grown into the gaming and productivity platforms of the early ‘80s. IBM focused the industry when it debuted its PC in 1981, but Apple hoped to upend the definition of the personal computer with the Macintosh. I used an original Macintosh at my first job. In 1988, I was a teenager working for…