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Rethink Water

Thought leadership about the world's water crisis

rethinkwater.substack.comSource feed ↗10 episodes

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Protecting Water Quality and Public Health Through Harmonization

July 9, 2026

Rebuilding America’s Water and Plumbing Workforce: Why Skilled Trades Education Cannot Wait

By Kerry Stackpole, IOM, FASAE, CAE

How to Save Water and Increase Home Value with Water-Efficient Kitchen and Bath Products

With more choices for kitchen and bath products on the market than ever, Plumbing Manufacturers International’s Rethink Water initiative encourages shoppers to choose certified, water-efficient products that increase home value while reducing water and energy bills.

Safe, Clean Water Depends on Reducing the Plumber Shortage

Access to safe, clean water depends on plumbers, and there’s a shortage right now of more than 500,000 plumbers in the United States.

Reducing Lead in Drinking Water – A New Rethink Water Chapter

Plumbing Manufacturers International has published new website content and a video about reducing lead in drinking water.

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The Unvarnished Truth: Water-Efficient Products are Popular

By Belinda Wise, PMI Board of Directors President, Neoperl US

The Future of Plumbing Fixtures and Fittings

By Kerry Stackpole, FASAE, CAE, PMI CEO/Executive Director

The 12 Monkeys

Allow facts and science to guide your water decisions

Global bathroom industry trade bodies partner on the Windsor Declaration

In a landmark collaboration, global bathroom industry trade bodies have united to support the ambitious commitments outlined in the newly signed Windsor Declaration.

How to Achieve Water-Efficient Plumbing Systems Without Undesirable Side Effects

The second chapter of the Rethink Water initiative addresses the importance of safely and responsibly managing building plumbing systems, which consist of many parts, including pipes, valves, water heaters, fixtures and fittings, pumps and drains.