Why your CV keeps getting ignored

Tom here…

One thing that always frustrated me in retail.
Was the disconnect between head office and stores.

You’d get sent a planogram for a shelf or display redress.
And straight away you knew…

It wouldn’t fit your store.
It wouldn’t work for your customers.

Because it had clearly been designed by someone who hadn’t set foot on the shop floor in a long time.

“We’re the ones dealing with the customers,” we’d say.
“They’re designing this from an ivory tower.”

I see the exact same mistake when people approach their CV*
*Resume for my US audience…

They create one CV.
And treat it like a one-size-fits-all solution.

That same document gets sent to:

• a charity

• a logistics firm

• a corporate role

Different organisations.
Different problems.
Different language.

Maybe they tweak a line or two.
Change the job title.
Swap a couple of bullet points.

But fundamentally… it’s the same CV.

Just like those planograms.

You wouldn’t use the same layout for:

• a convenience store

• a flagship

• an outlet

Same products, sure.
Maybe a slightly different range.

But the layout changes completely.
Because the audience changes.

Your CV works the same way.

If you haven’t chosen a specific role and industry to aim at.
Your CV has no chance of fitting.

It doesn’t look “wrong”…
It just doesn’t feel relevant to the audience.

And relevance is what gets interviews.

Once you know which roles are actually worth targeting:

• your CV stops being generic

• your experience starts landing properly

• your interview prep becomes sharper

• and companies can finally see where you solve their problems

That clarity is the hard part.

And it’s exactly why I put together my 36 industries where retail managers actually get hired.

I’ll show you 36 non-retail industries that consistently pay at or above retail and actively hire retail managers, the job titles to look for, and how to narrow them down to 3–4 realistic, perfect-fit options based on your skills, pay needs, and lifestyle.

So instead of guessing…

Or firing off another “one-size-fits-all” CV…

You know exactly who you’re targeting.

Your CV stops being generic and instead starts getting read.

And that’s when interviews follow.

If you’re tired of firing off CV’s and hearing nothing back

»> This will show you where to aim.

Cheering you on,
Tom