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Recently · Aug 28, 2025

Edition No. 34

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Resource Branding · Recently

Nothing captures the spirit of summer like that spark of joy you feel in a place that’s full of energy and warmth. That’s the power of placemaking—it draws people in, creates connection, and makes the everyday feel just a little more extraordinary.

Lately, our work has focused on helping brands show up in the built environment in vibrant, eye-catching ways—from fresh wayfinding for an intown retail center to luxe signage for a boutique dog daycare to dynamic leasing displays that shift with the seasons.

Here’s a look at what we’ve been up to recently:

Tucked between Piedmont Park and the Beltline, Midtown Promenade has great access and offerings, but needed a visual boost to its Beltline presence. With cheerful, high-impact graphics, we enhanced visibility, aided wayfinding, and created a more vibrant sense of welcome.

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If we had a pet project (literally), Supa Dawg would be it. A luxury dog daycare with laid-back, West Coast energy and big design dreams. We helped shape the brand from the ground up—starting with identity and culminating in a signage and interior experience full of personality, polish, and play.

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Designed to grow and move with leasing activity, our modular display system for The Offices at Fenton employed bold, branded graphics to help draw attention to what’s available now, while building energy and excitement for all that’s to come.

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Check out a few of our favorite places to look for signage inspiration:

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Read the original on resourcebranding.substack.com

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