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In the rush to incorporating AI into our work, I think we’ve missed an important question: Which type of work should AI do?
Exploring the under-explored side of customer loyalty in DTC.
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In the rush to incorporating AI into our work, I think we’ve missed an important question: Which type of work should AI do?

We are at that time of year when everyone starts making predictions about what the industry is going to look like in 2026.

It was hard to keep up with all the various BFCM data rolling in last week.

Hopefully, you had a successful BFCM.

We have spent a lot of time talking about the underutilization of reviews.

We have talked a lot about the fact that reviews are going to be everywhere.

We’ve spent a bunch of time in this newsletter talking about how reviews are moving their way up the funnel.

We are all looking ahead around this time of the year.

The world is pretty obsessed with reinventing itself around LLMs right now.

If you spent any time on DTC Twitter in the last couple of days, you likely caught a discussion about SaaS pricing.