Terminal S Brands

Phonetically, the best brand names may be two syllables with a long “E” sound at the end (Sony, Ghostly). It’s probably no coincidence that this is also the structure many longer names take when shortened into nicknames.

But, my close second to that group is a Terminal S brand.

A few of these started out as founder / family names, with the apostrophe eroding over the years. Many are simply words that happen to end in S. Others are acronyms that have been hidden through decades of use (QANTAS = Queensland and Northern Territory Aerial Services). Some are pluralized words that ultimately became singular nouns (my favorite).

Below is my running log of my favorite Terminal S brands:

Name	Logo image	Description
Airbus	Airbus logo	European aerospace and aircraft maker
Asics	Asics logo	Japanese running shoe and athletic apparel brand
Avis	Avis logo	Global car rental company
Cummins	Cummins logo	American diesel engine and power systems maker
Emirates	Emirates logo	Dubai-based global airline
Guinness	Guinness logo	Irish dry stout brewed since 1759
Halls	Halls logo	Menthol cough drops and throat lozenges
Hermès	Hermès logo	French luxury house that began making carriage harnesses
Mars	Mars logo	Global food, pet care and confectionery company
Mercedes	Mercedes logo	German luxury automobile marque
Philips	Philips logo	Global health technology company
Qantas	Qantas logo	Australia’s flag carrier airline
Raffles	Raffles logo	Singapore-born luxury hotel and resort brand
Reuters	Reuters logo	Global news and information organization
Sachs	Sachs logo	German shock absorber and clutch maker
Saks	Saks logo	American luxury department store brand
Starbucks	Starbucks logo	American coffeehouse chain
Trucks	Trucks logo	Early-stage transportation venture capital firm
Tufts	Tufts logo	Private research university near Boston
Vans	Vans logo	Skate footwear and apparel brand
Wildberries	Wildberries logo	Russia’s largest online retailer

This was another ingredient that impacted why Trucks became Trucks.