# RED Talks Short market research podcast helping you understand consumer behaviour. At RED C, we deliver clarity on the human behaviours that unlock growth. In a complex world, businesses need to understand what truly drives customer decisions. The 'C' in our name stands for Clarity - helping you see more clearly and act with confidence. We focus on deep insight, decoding behaviour to uncover the human truths that drive decisions. These podcast are designed to give you insight into and better understand… Page: Feed: --- ## [RED Talks: UK Consumer Mood Monitor & the latest Budget announcement](https://redc.podbean.com/e/red-talks-uk-consumer-mood-monitor-the-latest-budget-announcement/) _2025-11-28_ Stella Hill, Emily Gorman and special guest Dominic McGrath, UK correspondent for the Business Post, discuss the latest budget announcement and what it means for consumers, drawing on key insights from our recently published wave of the UK Consumer Mood Monitor. [Listen](https://mcdn.podbean.com/mf/web/mdyxaiibyry796ck/RED_Talks_-_UK_Consumer_Mood_Monitor_and_Budget_announcement_Nov_257nn1r.mp4) ## [RED Talks - Understanding your target market - Modern Masculinity](https://redc.podbean.com/e/red-talks-understanding-your-target-market-marketing-to-men/) _2025-03-19_ [Listen](https://mcdn.podbean.com/mf/web/kveugxas3z252sdm/Red_Talks_Marketing_to_men718tb.mp4) ## [RED Talks - Delivering Effective Marketing Communications](https://redc.podbean.com/e/red-talks-delivering-effective-marketing-communications/) _2025-03-04_ This RED Talks video explores how brands can grow via effective marketing communications. Specially looking at building Mental Availability through Category Entry Points (CEPs), Directors of RED C Ireland, Ciara Reilly and Jane Dunleavy, will introduce you to the theory and use real world examples to illustrate how brands bring this to life. [Listen](https://mcdn.podbean.com/mf/web/ufjfeuce5vmnasis/RED_Talks_-_October_2024_-_Achieving_Growth_by_Understanding_Market_Behaviour6z69v.mp4) ## [Relish Talks - Achieving Growth by Understanding Market Behaviour - Understanding your Target Market with Southern Water](https://redc.podbean.com/e/relish-talks-southern-water-understanding-your-target-market/) _2025-02-26_ For a special Relish episode of this month’s RedTalks, Simon Thompson sat down with Nick Eves and Ollie Eley from the insight team at Southern Water to chat about the importance of insight within the water sector, how the voice of the customer is informing real change at the company, and how they want to win back their reputation within their ongoing efforts to improve. 00:00 - Introduction – the… [Listen](https://mcdn.podbean.com/mf/web/cgbd4nfpm356yssv/Relish_Talks_-_Achieving_Growth_by_Understanding_market_behaviour_-_Understanding_your_target_market_with_Southern_Wateralwmn.mp4) ## [RED Talks: Understanding Kids & Play](https://redc.podbean.com/e/red-talks-understanding-kids-play/) _2024-07-24_ In this Gen Alpha focused episode, kids and family experts Cat Hunter and Kirsty Koch of RED C UK, discuss the importance of play and how it’s evolved. They also explore the dichotomy between kids’ play preferences and parental priorities and what this means for brands. [Listen](https://mcdn.podbean.com/mf/web/uxvp5tjvsx3cm5b6/RED_Talks_S02_E06_V296dpz.mp4) ## [RED Talks: Season 2 - Episode 7 - RED C Consumer Mood Monitor (Apr-24)](https://redc.podbean.com/e/red-talks-season-2-episode-7-red-c-consumer-mood-monitor-apr-24/) _2024-05-13_ In the latest edition of our RED Talks series, Director Geoff Tucker and Research Project Manager Colm Finlay discuss the most recent results from RED C’s Consumer Mood Monitor in the ROI to get behind the data and understand what the key factors are impacting on the Irish consumer psyche. [Listen](https://mcdn.podbean.com/mf/web/x5ese2rhtt86hmgn/RED_Talks_S02_E07_V3axyw8.mp4) ## [RED Talks: Season 2 - Episode 4 - Reaching Him Right](https://redc.podbean.com/e/red-talks-season-2-episode-4-reaching-him-right/) _2024-04-03_ In this episode, Directors Aoife Marron and Robin McGhee discuss current attitudes, opinions and behaviours among men, as well as the implications for brands and how they can best engage and connect with them. [Listen](https://mcdn.podbean.com/mf/web/957p7x/RED_Talks_RHR7fu9b.mp4) ## [RED Talks: Season 2 - Episode 5 - iDeator: Macro Themes in New Food Innovations](https://redc.podbean.com/e/red-talks-season-2-episode-5-ideator-macro-themes-in-new-food-innovations/) _2024-03-07_ In this latest episode, Co-MDs of RED C UK, Charlotte Butterworth and Rich Barton discuss our approach to NPD through our bespoke iDeator tool. They discuss how we’ve used it extensively in the food sector to help our clients identify which new product concepts will have the best chance of success. They also talk through how iDeator can be effectively applied in other sectors where clients need to… [Listen](https://mcdn.podbean.com/mf/web/adbf8b/RED_Talks_S02_E05_V26bfpt.mp4) ## [RED Talks: Season 2 - Episode 3 - Unlocking Brand Growth with CEPs](https://redc.podbean.com/e/red-talks-season-2-episode-3-unlocking-brand-growth-with-ceps/) _2024-01-17_ [Listen](https://mcdn.podbean.com/mf/web/a8fxe2/Episode_3_-_RED_Talks_-_Unlocking_Brand_Growth7gnvu.mp4) ## [PixelRift — Platforming with Level Editor (Sponsored)](https://crawlproof.com/a/zhDChVhCTQZ0) _2024-01-17 · **Sponsored**_ Includes a built-in level editor, campaign with elemental heroes, and boss encounters. ## [Season 2 - Episode 2 - Understanding the Irish Consumer Outlook](https://redc.podbean.com/e/season-2-episode-2-understanding-the-irish-consumer-outlook/) _2023-09-20_ A discussion on RED C's most recent Consumer Mood Monitor release [Listen](https://mcdn.podbean.com/mf/web/tykjdi/Episode_2_-_RED_Talks_-_Understanding_the_Irish_Consumer_Outlook8gq7v.mp4)